Tag: operations

125: Scaling Your Business with Partnerships & Affiliates

B2B marketing can often be hit or miss. And determining and getting access to your target market can also be difficult. The best way to find and access that target market is to align yourself with companies who already have relationships with those people. They can introduce you to that market directly using their relationship, trust and team. Our goal is for business owners to be able to more effectively leverage partnerships and affiliates in their sales and marketing efforts. In this episode, we’ll be joined by BELAY Sr. Acquisitions Manager, Ashlee Webb. She will chat with us about how to build and scale your business using partnerships and affiliates.

122: How Fractional Hybrid Workforces Can Benefit Churches

In this episode we’ll talk with BELAY’s own Ryan Fitzgerald, who is our Director of Marketing. He’ll talk about his experience with managing hybrid teams in a church setting and the various benefits of fractional, hybrid workforces for churches and nonprofits. Business owners and church leaders who are on the fence about remote work should get a lot from this episode.

121 BONUS: How to Start Marketing Without a Team

In this Bonus Next Step, BELAY’s VP of Marketing Amy Appleton tells small business owners and solopreneurs who haven’t made their first dedicated marketing hire where they can go to get help.

121: Managing your Marketing ROI

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

120 Bonus: How the Right VA Stands Out

In this Bonus Next Step, BELAY’s Director of Talent Madison Morgan shares some of the characteristics that sets a great VA apart from the crowd during the interview process.

120: How to Hire a Virtual Assistant

The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.

Taking Control of Your Game — How to Effectively Set Goals and Track Progress in Your Business

It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort.

Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working.

This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.

108: A New Small-Business Blueprint

Every entrepreneur’s journey is unique, but there are a few key characteristics that can increase your chances of success at whatever business you choose to build. In this episode, Monica Allen talks through some of those characteristics and shares the biggest lessons she’s learned throughout more than twenty years of entrepreneurship. Monica is the co-founder and COO of Zeus’ Closet, owner of Monica Allen Interiors, and host of the “Become Your Own Boss” podcast. She discusses some of the common issues facing today’s entrepreneurs, shares a few of her favorite resources, and explains why she’s focused on calibration instead of balance.

102: 4 Ways to Stop Being the Bottleneck

When you’re looking to grow your business, the answer is usually less about working harder and more about delegating effectively. That’s why Stacy Tuschl is so focused on helping business owners stop getting in the way of their own growth. In this episode, Stacy shares practical advice leaders can use to start delegating, creating more accountability among team members, and setting up systems that allow the business to keep running smoothly.

089: What Companies & Churches Can Learn From Target

In 2014, faced with a lot of disruption within the company, Target realized it needed to make some changes. Nathan Artt, the Principal and Founder of Ministry Solutions and author of the new ebook, Target Corp and the Flexible Church, realized that churches had a lot to learn from Target’s former situation. He talks with us about those major changes, why Target saw the need to make them, and what churches and business owners can learn from it.

087: Why You Need a Financial Wellness Program for Your Team

Ilyce Glink is the CEO of Best Money Moves and an expert on financial wellness programs. She will share with our listeners why a financial wellness program is important, how it benefits teams and organizations, and how an employer can successfully incorporate a program like this.

086: How to Win More Customers Through Your Company Culture

We don’t often think that culture and branding are connected. But Ted Vaughn – co-author of Culture Built My Brand and co-founder of Historic Agency – will show us otherwise. In this episode, he will talk about the Marquee Culture Method, what it is, how it works, and how to put it in place in your organization. You will better understand how culture and branding are related and what you need to do to win more customers.

085: How to Delegate Effectively: Part 2 of Delegate to Elevate

This is the second of a two-part episode about delegation. Matt Seaton, VP of Operations at BELAY, joins the podcast to discuss the nuts and bolts of delegation. He and Lisa will talk about how to be effective at delegation, how much you should delegate, the differences between remote vs traditional, how to build a culture of delegation and much more.

084: How to Know It’s Time to Delegate: Part 1 of Delegate to Elevate

In the first of a two-part episode about delegation, LZ and BELAY’s Director of Marketing, Amy Appleton, will share how a leader can know when it’s time to start delegating, the obstacles they’ll face, and how to develop trust with other team members (i.e. contractors, employees, etc.). They’ll also talk about the myth of the “Superhero ideology” and why “I’m fine” just doesn’t always cut it.

083: How A Bookkeeper Can Help You Prepare for Tax Season

In this episode, Tricia and Lisa will discuss the ways a bookkeeper can help you prepare your business and alleviate the stress of tax season.

082: What We Can Learn from 20,000 Small Businesses

J.R. McNair, a small business consultant who is considered to be one of the nation’s foremost experts on startup businesses, joins us to talk about just that. He’s also the founder of The Velocity Accelerator and Small Business Day: The nation’s largest startup launch event. He’ll chat with us about some trends he’s seeing in small businesses and what we can learn from the thousands of small businesses he’s worked with.

081: What Your #2 Wants From You

McKenzie Reeves Decker is the COO of System & Soul, and she works for a visionary, driven leader. In this episode, she talks about how to make the most of a relationship with your leader, and why it’s so hard for some leaders to ask for and receive help.

079: The 3 Levels of Awareness and How They Drive Performance

Dave Richards is the CEO and Lead Coach at Elite Performance Associates and a former executive director for John Maxwell’s company. In this episode, he’ll talk with Tricia about self-awareness, relational awareness and situational awareness and how leaders can benefit from more of each.

078: Why Most Entrepreneurs Struggle with Managing Money

In this episode, Brooke Cecil, the Director of Client Relations at BELAY, will talk to Lisa about some problems entrepreneurs face when wanting to get started with a bookkeeper, and how to overcome them.

075: 4 Questions to Create a Competitive Advantage

In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his 4 questions that help launch products, create ideal customers, and gain a competitive advantage.

He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.

037: How to Amplify Your Energy to Maximize Your Results

This year, especially, has been a challenge for all of us. Learning to work at home, having kids home all day while attempting remote school, feeding them and the family, and not to mention the stress of keeping your family safe during the pandemic — it’s been a lot to juggle emotionally and physically. Mary’s own burnout experience led to health complications which led her to make radical changes in her life. Today, she wants to help you do just that.

030: How to Leverage Your Executive Assistant Part 1

We’re honored to have our assistants, Kate Sawtelle and Melissa Lawrence, join us for this podcast​ where we​’​ll unpack the ways in which their support has made a difference in our leadership. We’ll also ​share ways to effectively leverage your EA so​ ​you​,​ too, can become more organized and lead with more freedom.

028: How Great Sales Teams Scale Organizations

He joins us today to talk about building a successful sales team while leading it as a small business owner, giving all of us the best tips to find the right sales people who can grow your team and eventually your business.

023: How to Beat Burnout — Prevention, Recovery & Why So Many Leaders Struggle With It

Burnout is real, but it’s also misunderstood. Burnout comes from constant exposure to emotional and interpersonal stressors at work or at home, or even both! And who fits that bill? Hard working, high-achieving leaders like you, me and everyone listening to this podcast. People who don’t care rarely get burned out.