BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
B2B marketing can often be hit or miss. And determining and getting access to your target market can also be difficult. The best way to find and access that target market is to align yourself with companies who already have relationships with those people. They can introduce you to that market directly using their relationship, trust and team. Our goal is for business owners to be able to more effectively leverage partnerships and affiliates in their sales and marketing efforts. In this episode, we’ll be joined by BELAY Sr. Acquisitions Manager, Ashlee Webb. She will chat with us about how to build and scale your business using partnerships and affiliates.
There’s a major difference between recognizing that social media is important and having the knowledge and skills you need to use it effectively. If you’re struggling to find the time to devote to social media, or you want to take your strategy to the next level, it might be time to hire a social media manager. In this episode, BELAY VP of Marketing Amy Appleton talks with Solutions Consultant Theresa Summerlin about the different ways that hiring a social media expert can help your business’ marketing, sales, and customer service. Theresa also shares some practical tips for leaders who are managing their own accounts and discusses a few key signs that it might be time to start outsourcing this piece of your business.
In this Bonus Next Step, BELAY’s VP of Marketing Amy Appleton tells small business owners and solopreneurs who haven’t made their first dedicated marketing hire where they can go to get help.
Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.
The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.
It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort.
Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working.
This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.
In this Bonus Next Step, BELAY clients Tony & Kristina Ebel share the biggest lesson they’ve learned about relationships from running a business together.
When scaling a business, it’s natural to reach a point where you feel like your limited capacity is slowing down the business’ growth. In this episode, LZ will talk with Bruce Ackerman about his experience hiring a BELAY virtual assistant. Bruce is the founder of Printavo, a software company that helps screen printing shops stay organized as they grow. Bruce will also talk about some of the biggest challenges he’s overcome while building his business and will share advice for other entrepreneurs.
Every entrepreneur’s journey is unique, but there are a few key characteristics that can increase your chances of success at whatever business you choose to build. In this episode, Monica Allen talks through some of those characteristics and shares the biggest lessons she’s learned throughout more than twenty years of entrepreneurship. Monica is the co-founder and COO of Zeus’ Closet, owner of Monica Allen Interiors, and host of the “Become Your Own Boss” podcast. She discusses some of the common issues facing today’s entrepreneurs, shares a few of her favorite resources, and explains why she’s focused on calibration instead of balance.
When you’re looking to grow your business, the answer is usually less about working harder and more about delegating effectively. That’s why Stacy Tuschl is so focused on helping business owners stop getting in the way of their own growth. In this episode, Stacy shares practical advice leaders can use to start delegating, creating more accountability among team members, and setting up systems that allow the business to keep running smoothly.
Kevin B. Jennings joins us again to share some practical tips for making the most of your social media presence, measuring your marketing success, and helping people transition from followers and subscribers into customers. If you’re a business owner who’s struggling to get traction with social media and email marketing, or you don’t have a strong online presence yet and want to get started, this episode is full of great advice.
In this episode, LZ and Tricia will talk to busy leaders about the importance of taking time off. Too many leaders and business owners go so hard that they don’t take time for themselves. LZ and Tricia will help leaders understand why vacation time is so important, both mentally and physically. And they’ll explain some strategies and techniques leaders can use to help them implement healthy processes that allow them to get away.
In this episode, we are joined by Mohammad Anwar, the President and CEO of Softway. He’s authored a Wall Street Journal best-selling book called Love as a Business Strategy, and he’s going to talk to us about how to implement this transformational idea all around building a culture of resilience, belonging and success. Listeners will leave this episode feeling hopeful and ready to at least begin thinking about making some changes in their business and culture after listening to Mohammad.
In this special episode, BELAY CEO Tricia Sciortino joins The EntreLeadership Podcast, where she talks with their host George Kamel about how finding a high-performing assistant who thinks like a leader can help business owners take back their time and focus. The conversation was so enlightening that the One Next Step team wanted their listeners to hear the original interview with audio generously provided by The EntreLeadership Podcast.
In this episode, Melissa Baggett, the senior client success consultant at BELAY, and Melissa Tidwell, solutions consultant, continue their talk about the surprising ways a business can use a bookkeeper to grow their business while saving money along the way.
What does it take to be an industry leader? Tiff and Leon Chen basically built an industry from scratch when they created Tiff’s Treats, an amazing company that delivers warm cookies to your door. They have raised hundreds of millions of dollars to create the Tiff’s Treats brand, built around technology, charity, and warm moments. In this episode, they’ll talk about how they built their company, how they’ve used technology while still growing and creating personal moments, how they approach fundraising, and much more.
In this episode, we’ll share the top three financial metrics that matter most in your business and how to use them to lead your business. Our guide will be BELAY’s financial guru Lisa Zeeveld, the current COO and former CFO of BELAY.
Today, we’re going to learn a blindspot or two in the annual business planning process and receive tips on how to overcome them. In this episode, we’ll discuss why most strategic and annual plans fail — and what to do about it. Our guest is Michael Hyatt, bestselling author and CEO of Michael Hyatt & Company, which specializes in leadership development.
In this episode, we’ll be talking about how to market your business without a marketing person on your team and introducing a strategy referred to as ‘marketing by committee.’ We’ll be joined by Amy Appleton, BELAY’s Director of Marketing. She is going to help you leverage your existing resources to market and grow your organization.
In this episode, we’ll be learning how and when to prototype and pilot new ideas before launching them. Today’s guest is David Farmer, the Vice President of Restaurant Experience at Chick-fil-A — the third-largest restaurant chain in America.
It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort.