What’s the Real Cost of Paying a Marketer?

As a growth-focused leader, you know that marketing isn’t optional — it’s essential. But hiring a full-time marketing staffer can feel like an obvious solution that quickly becomes a financial headache. Before you post that job ad for a full-time marketing manager or coordinator, let’s talk about the real cost.

Because here’s the truth: Hiring full-time comes with hidden expenses that drain your time and budget. And if you’re like many leaders we work with, you don’t need a full-time marketer — you need the right support at the right time.

This is exactly where BELAY excels. Our part-time Marketing Assistants deliver expert help without the overhead.

Let’s break it down.

The Hidden Costs of a Full-Time Marketer

Hiring someone in-house isn’t just about salary. When you factor in everything required to onboard, manage, and retain a full-time marketer, the numbers balloon fast.

Here’s what you’re really paying for:

• Salary: According to industry data, a full-time marketing coordinator earns around $55,000–$70,000/year.
  
  
• Benefits: Add another 30%+ for health insurance, retirement contributions, paid time off, etc.
  
  
• Training & Ramp-Up Time: Expect to spend weeks onboarding and months getting to full productivity.
  
  
• Recruiting Costs: Job listings, HR hours, and interviews add up.
  
  
• Technology & Tools: Licenses for email platforms, design software, analytics, and more.
  
  
• Office Space & Equipment: Whether remote or in-person, you’re footing the bill for tech, tools, and other overhead.

When it’s all said and done, that $60K salary often costs you $90K+ annually, and you’re still left managing another team member.

What You Really Need

Most growing organizations don’t need a full-time strategist, designer, copywriter, and social media manager rolled into one.

What they actually need is:

• Someone to execute the strategy they already have
  
  
• A professional to handle daily tasks like email marketing, blog posting, and social content
  
  
• A self-starter who doesn’t require hand-holding
  
  
• The right support that fits their budget and bandwidth

The BELAY Difference: Marketing Help Without the Headache

Our BELAY Marketing Assistants are experienced professionals who plug into your organization fast and get things done. Because they’re part-time and remote, you skip all the overhead and keep all the value.

With a BELAY Marketing Assistant, you get:

• A cost-effective, fractional expert — no benefits, no office space, no bloated salaries
  
  
• Speed to value: our pros are trained and ready to jump in quickly
  
  
• Flexible hours and scope that match your actual needs
  
  
• A dedicated Client Success Consultant to help ensure a great working relationship

You only pay for the support you need — not the overhead you don’t.

Stop Doing It All (or Paying for It All)

Too many leaders are stuck in a frustrating cycle:

• Trying to DIY their marketing (and burning out)
  
  
• Hiring full-time (and overpaying)
  
  
• Getting stuck with inconsistent freelancers

There’s a better way. BELAY matches you with a Marketing Assistant who gives you peace of mind, productivity, and professional polish — without breaking your budget.

Ready to grow without the overhead?

Schedule a call today and see how BELAY can help you streamline your marketing and your costs.