As a growth-focused leader, you know that marketing isn’t optional — it’s essential. But hiring a full-time marketing staffer can feel like an obvious solution that quickly becomes a financial headache. Before you post that job ad for a full-time marketing manager or coordinator, let’s talk about the real cost.
Because here’s the truth: Hiring full-time comes with hidden expenses that drain your time and budget. And if you’re like many leaders we work with, you don’t need a full-time marketer — you need the right support at the right time.
This is exactly where BELAY excels. Our part-time Marketing Assistants deliver expert help without the overhead.
Let’s break it down.
The Hidden Costs of a Full-Time Marketer
Hiring someone in-house isn’t just about salary. When you factor in everything required to onboard, manage, and retain a full-time marketer, the numbers balloon fast.
Here’s what you’re really paying for:
- Salary: According to industry data, a full-time marketing coordinator earns around $55,000–$70,000/year.
- Benefits: Add another 30%+ for health insurance, retirement contributions, paid time off, etc.
- Training & Ramp-Up Time: Expect to spend weeks onboarding and months getting to full productivity.
- Recruiting Costs: Job listings, HR hours, and interviews add up.
- Technology & Tools: Licenses for email platforms, design software, analytics, and more.
- Office Space & Equipment: Whether remote or in-person, you’re footing the bill for tech, tools, and other overhead.
When it’s all said and done, that $60K salary often costs you $90K+ annually, and you’re still left managing another team member.
What You Really Need
Most growing organizations don’t need a full-time strategist, designer, copywriter, and social media manager rolled into one.
What they actually need is:
- Someone to execute the strategy they already have
- A professional to handle daily tasks like email marketing, blog posting, and social content
- A self-starter who doesn’t require hand-holding
- The right support that fits their budget and bandwidth
The BELAY Difference: Marketing Help Without the Headache
Our BELAY Marketing Assistants are experienced professionals who plug into your organization fast and get things done. Because they’re part-time and remote, you skip all the overhead and keep all the value.
With a BELAY Marketing Assistant, you get:
- A cost-effective, fractional expert — no benefits, no office space, no bloated salaries
- Speed to value: our pros are trained and ready to jump in quickly
- Flexible hours and scope that match your actual needs
- A dedicated Client Success Consultant to help ensure a great working relationship
You only pay for the support you need — not the overhead you don’t.
Stop Doing It All (or Paying for It All)
Too many leaders are stuck in a frustrating cycle:
- Trying to DIY their marketing (and burning out)
- Hiring full-time (and overpaying)
- Getting stuck with inconsistent freelancers
There’s a better way. BELAY matches you with a Marketing Assistant who gives you peace of mind, productivity, and professional polish — without breaking your budget.
Ready to grow without the overhead?
Schedule a call today and see how BELAY can help you streamline your marketing and your costs.