116: How A VA Can Help Scale Two Businesses at Once

1. Learn how to lead well. Learn how to communicate the message and deliver care, and then teach others how to do that as well. When you face the humility and excitement of something new, you begin to learn ways to be better at it. Lean on mentors who are able to walk with you through this as well.

2. You can do both and you can do both really well. Whether this is a business owner and a parent, a business owner and a friend, or a business owner and a spouse, you can have the capacity to do both things well. We’re now able to do both, love both and be passionate about both. You can spend so much time and energy in both roles, and it doesn’t have to be a split thing.

3. Hire earlier than you think you should. When you do that, you grow so much faster and smoother and with so much less stress. Always be ready to hire and ready to give something up to someone who can do it better than you can. Hire people who can do what they’re best at so that your business can continue to grow.

Kristina Ebel:

She was invested in it with us. And I think that was something that was completely new to us, is that someone right from the jump was just as invested in figuring something out with us and bringing her skills into, all right, this is how we’re gonna tackle this. This is what I can do. And so it was her like problem solving with us that was just so beautiful, honestly — her wanting it to be excellent just as much as we did.

Ryan Fitzgerald:

Welcome to One Next Step, the most practical business podcast in the world. You’re now one simple tip, practical tool, and small step away from growing your business. One Next Step is brought to you by BELAY, the incredible 100% remote organization revolutionizing productivity. With virtual assistance, bookkeepers and social media managers accomplish more, juggle, less modern staffing from BELAY. And now to your hosts. 

Ryan Fitzgerald:

Welcome to one next step, the practical business podcast that helps you run your business so it stops running you. I’m Ryan, and today I had the awesome opportunity to have a conversation with Tony and Kristina Ebel. They are the owners of the pediatric experience and they are BELAY virtual assistant clients. And this conversation’s really amazing because they run two successful businesses. They have a brick and mortar and they have an online business. And over the last two years, they’ve seen just incredible growth in both.

Ryan Fitzgerald:

And anytime we can sit down with a business owner and understand how they scaled, how delegation played a big part of that success, I think all of us can learn incredible things. They also talk a lot about how their business integrates with their life and how their assistant helps with that, and I think that’s something else that we can take away. So I think you’re gonna love this conversation. For those of you who run a business with your spouse, there’s a ton to take away. And for all the rest of us, there’s still plenty to learn as well. So let’s jump into it. I think this is gonna be a great conversation. 

Ryan Fitzgerald:

Tony, Kristina, thank you so much for joining us today. I’m so excited to have an awesome conversation with y’all about your business and how it’s grown.

Kristina Ebel:

Thank you. We’re so excited to be here.

Tony Ebel:

Big time. Big time.

Ryan Fitzgerald:

That’s awesome. One of my favorite things to do is to talk to entrepreneurs and business leaders and owners who have started a started a business. And one of the cool things about yours is it’s grown pretty amazingly. I guess a unique thing about y’all and kind where you’re at is you’re a couple, and so you kinda run this business as a couple. I’d love to just hear right off the top, like, do you have like a favorite memory from running a business as a couple?

Tony Ebel:

I’m interested to say it’s the same one. We haven’t talked about this.

Kristina Ebel:

I was gonna say, we should say a positive one though probably,

Tony Ebel:

Oh, I was gonna go to a different one.

Kristina Ebel:

There’s probably quite a few of like the not so great ones.

Tony Ebel:

Well, you go first then.

Kristina Ebel:

For me, just favorite memory is honestly as our kids have gotten older, getting more involved and getting to work with Tony because it is, we’re pretty opposite in our personalities and he’s so incredibly positive. Everything’s so great. This is gonna be so awesome, and sometimes I need a little bit more motivation to get there. So it’s been great just growing in that way too, of seeing things in a more positive light and just getting to be around his energy. And we truly do spend a lot of time together. So it’s just been great for our marriage too, of getting to see different sides of each other. And when we come home at the end of the day, it’s not, what did you do all day at work because we were literally sitting right next to each other all day at work. So that’s been my favorite memories, just getting to get involved more in it with him.

Tony Ebel:

Yeah, that’s true. Because when we started the practice, the brick and mortar part of it, literally our oldest daughter was born two weeks before I graduated from chiropractic school and then we opened up two weeks after that. So you were crazy busy in that part of life. And that, but I was gonna say my favorite memory definitely different is when we launched the online business. We, our whole platforms on Kajabi, our educational training company, and it crashed. We scheduled, we had this Facebook group, we had this massive strategy we were doing, we were gonna launch it live on Facebook. And it’s all set up and like eight minutes before noon that day, March 16th, 2020, Kajabi just crashes. And so our whole team is behind us because they were all in matching t-shirts. We’re gonna have this big launch party and Kristina and I are just, she’s blaming me for Kajabi’s crash. We’re just, we’re about to swarm at each other. I don’t know if that came out, but it was like that it was gonna be okay. It was like literally the storm before the, the launch. And about one minute before we went live, Kajabi came back online and all good to go.

Ryan Fitzgerald:

That is fantastic. I worked in live production for a long time and it always works out. It always works out somehow. But gosh, the process of getting there is so stressful, especially when you’ve worked that long and that hard for a launch like that. 

Tony Ebel:

Big time. 

Ryan Fitzgerald:

Well, I guess I’d just love to hear a little bit of your kind of story and how you kind of became business owners and like the problem that really led you to launch the pediatric experience.

Tony Ebel:

You know, so for both of us, we grew up in I guess I would never have thought of it much, but in entrepreneur families. I’m a Iowa farm kid, so farmers are entrepreneurs and you know, everything’s up to themselves in that way to show up each day and do chores as farmers call it and make everything happen. And then Kristina grew up in a entrepreneur family as well. And so I think it, I know it’s in our dna. So going through chiropractic school, Kristina was working as a teacher.

Kristina Ebel:

I was a sixth grade elementary teacher before all this.

Tony Ebel:

Yeah, yeah. Paying for our lunch, paying all the way through school yet still accumulating massive amounts of debt. And so we knew we were gonna launch a practice. The thing that really switched to our practice being unique in what it solves. And then that moved into the pediatric experience, which is where we teach others how to build a pediatric chiropractic specialty practice was really our kiddos. Because chiropractic school, I suppose like most educations, teaches you to be pretty middle of the road in what you do. So for chiropractic that would be back pain and neck pain and sports injuries and that was always gonna be the practice. And we had mentors and a plan and a binder and all the procedures and systems to do that. But what God sent us was our beautiful baby girl Addison first, and then we have four kids now.

Tony Ebel:

And so right at the same time as our baby the practice was their, kids, family, pregnancy became everything. And so in the midst of that, when I started studying pediatric chiropractic, we realized and learned that there’s a very significant reason that we now have the sickest generation of kids ever. And it’s not that our genetics has changed, it’s that the way we’re taking care of them during pregnancy, the way that labor and delivery and birth has changed. There’s just a lot of stress on kids’ nervous systems really early. And no one knew that. I mean, even most of our profession hadn’t really gone down that road. And so that is what the pediatric experience is about, is getting these unbelievable results to get a child’s nervous system de-stressed and healthy again. And obviously you need a vehicle to do that. So a practice, a business, if you will in that landscape is what you need to go serve those kids and families. And so we do that locally and now we teach other chiropractors because it’s such a unique new approach.

Kristina Ebel:

Yeah, and I think it truly was started because when you have a brick and mortar, you’re putting so much time and energy and effort into this like one system or this one procedure and then it’s you operate that one system or that one procedure and it’s kind of like a letdown of like, man, I spent like weeks getting that right and it’s already done and it’s already over with. So then we had this idea of if we’re doing this in our brick and mortar and we have great results with it and our team is loving all of these new systems or this new thing that we’re coming up with, how great would it be if we could teach other chiropractic offices and other brick and mortars these things that we’re doing. And then so all of this effort that we’re putting into it, it doesn’t just stop in our single location, but it can be something that is utilized globally.

Ryan Fitzgerald:

It’s so incredible. I feel like not only are you building a business that’s changing your family and changing your community, but you’re also like, you have that perfect intersection of like, hey, you’re providing, you’ve built something. It’s incredible. And then it’s also like making kind of exponential differences into other people’s lives and things too. It’s really an amazing place where business intersects with humanitarian good essentially.

Kristina Ebel:

Thousand percent. Yeah, absolutely. And it’s what fuels you, because sometimes it can get a little tedious, but when you get to have that kind of impact, I mean it fuels you to just continue to, you know, keep hustling at that pace and keep growing and keep adding to your team.Because you can see the result of what it is that you’re doing.

Tony Ebel:

And when she says developing all these systems and procedures, I didn’t even know we were doing that. By the way, that’s her job. I’m the vision guy, the science guy. And then the beauty of how God putting us together is my goodness, none of that would’ve done near the amount of good for all these kids if it wasn’t put together in a real systemized organized format. So that’s really been just what’s been huge for us is to have both of those, as the owners of it, together.

Ryan Fitzgerald:

That’s awesome. Well, y’all are in a unique position of running both a brick and mortar business and an online business and I feel like this is a thing that some people have kind of transitioned to after y’all. You kinda, you just set a date a few minutes ago that is really fascinating to me because it’s just like days before the world shut down and so you were like all in and then everybody else was like, “Whoa, we gotta get all in.”

Tony Ebel:

There’s aunique story to that too, which a lot of people have with, you know, the, the chaos of the covid times through there. So we, I had been traveling a ton once we developed these clinical protocols for birth trauma and, you know, neurological challenges, seizures, autism, all that, that’s our specialty. I was traveling all over and teaching different schools, different seminars, all that sort of stuff. And then some of that went online, you know, kind of early on there was an online course, but anyways, it wasn’t my company. I was an independent contractor and I really got sick of traveling for 10 years and wanted to be home. And so here we built this beautiful new clinic and we had an idea, we were like, “I got it. Instead of me going on airplanes, I’ve built up enough recognition maybe for people to come learn from us.”

Tony Ebel:

So we designed our office to have this huge open area where I could train 20 or 30 chiropractors and I was like, I’ll just have a seminar, I’m going off the internet, I’m tired of the internet. Like let’s just put it away for a year. That was the plan. And then February and March happen. And so the online training membership, we literally went from the idea of turning this content online on March 8th. I spent like eight straight days awake. This is before Alyssa, our VA — wish I’d known then. And we built this whole thing out on Kajabi and launched it on March 16th. Cause obviously nobody could get on planes and come to events with 30 people in a room.

Kristina Ebel:

Yeah. But in now, I mean we love it so much that it was like, that’s the way we always planned it. 

Tony Ebel:

Yeah. It was the plan all along.

Kristina Ebel:

It wasn’t just sort of like the backup plan to the plan because now it’s just, I mean it’s so incredible what we get to do. So it’s, it’s just so ironic right. When all of, like, when things work out that way, when your backup plan ends up being the right path all along.

Ryan Fitzgerald:

That’s awesome. So I guess I’d love to hear, you’ve got the brick and mortar, you’ve got the online business. What is like one of the biggest challenges you face while growing your business and like how have you overcome it?

Kristina Ebel:

I would say the biggest challenge is keeping up. With growth often comes just different obstacles that maybe you didn’t picture or you didn’t think we’re gonna be there. And so with growth, it has definitely been the challenge with keeping up because you find an incredible person and then all of a sudden their plate is full and then you find another incredible person and their plate is full. So keeping up is what I would think is the biggest challenge.

Tony Ebel:

Yeah. And then, for us, I think especially over the last couple years, this would be the recent challenge for it. It’s like, oh my goodness, we have to be leaders too. Like, you know, you learn how to, like, from my part it’s like okay, I learned how to, you know, communicate the message and deliver care and you know, kind of teach others how to do it. Kristina keeps the practice organized and all the systems and all that and then we did have this team and then they’re looking at us like, we listened to you guys. And we’re like, Ooh, is that a good idea for you? I don’t, you know. And so it was really, we stunk at leadership massively in the beginning because like you have to go get a whole other degree that most business owners clearly don’t have. Right. And so I would say the biggest challenge and is just facing that with humility and then excitement of going, hey, something new. You know, something new to learn, something new to get better at. And thankfully God surrounded us with some incredible mentors and people that we could learn from. Almost all of them seem to live in Nashville, like everybody. But yeah, it’s been, it’s been quite a journey there too.

Ryan Fitzgerald:

That’s amazing. I know as we’ve discussed, and I know a little bit of your story one of those big steps as well for you was to hire a virtual assistant. And talking about making the transition from essentially being a expert at what you do to then being like an orchestrator and a leader and a visionary of what you do, that’s a huge change and a lot of things happen with that. And I guess like was there a specific moment where you realized you needed to delegate, you needed to get help to kind of go to the next level?

Kristina Ebel:

I don’t necessarily think there was a specific moment because I think we’re both like well let’s just work harder at it and let’s just, we’ll be able to figure this out. But it continued to just kind of build and we just sort of had like a moment together of we were just missing out on too much with our kids. Yeah. And it was too much of our day. I mean, of course when you own a business you’re gonna spend a lot of your day working on and in the business. But it just got to a point where that took over absolutely everything. It was, you know, just missing out on different kid things and, and we had tried to hire for the VA role and it took it getting it wrong for us to take that next step with BELAY. We got it. We thought we could do.

Tony Ebel:

We thought we had to be local. Remember? We were just obsessed with this like one nuance of it and instead of virtual, that made us nervous at first because it was new. We’d run brick and mortar, obviously our team, you know, we could have a team meeting in person every Monday and had done it for 13 years. So we tried to force fit that. Like goodness, it didn’t work.

Kristina Ebel:

Once we got it wrong, we were like, what are we doing? Why did we not just take the like let’s just do this.

Tony Ebel:

Let’s call those people who have perfectly already ready to go VAs. 

Kristina Ebel:

Who know what they’re doing. Which is so funny thinking back of like the people that you know, this is what they do and this is their passion and this is their green zone. Like why would we not have started with that? But man, once we did, we it just, everything changed. 

Tony Ebel:

Yeah it did.

Ryan Fitzgerald:

You know, one of my favorite leaders always says that leaders learn on a need to know basis. And I think that moment is you don’t know you need to know until you need to know, you know? So as you were looking at hiring a VA, what challenges were you hoping that they could help you solve? And how were you able to kind of overcome that as you kind of, of va that you, that solved those problems for you really helped you solve?

Tony Ebel:

I think you would go back to keeping up. That was what was fantastic. We have such a sprint pace to us that for us, honestly doesn’t stress us out. Now are we get, because we love what we do, we know God made us this way. Right? And so that’s the one place neither of us balance each other out. Neither of us sit down. 

Kristina Ebel:

Another project? Yeah, let’s do it.

Tony Ebel:

And so the concern was like, okay, well is this gonna be a slow onboarding and a slow acclimation and implementation process? Because we love fast — not at the expensive excellence and high quality, but we love to go fast. So that was where this was a match made in heaven. So the biggest thing I’d say that Alyssa is so impressive with is that she’s been able to keep up no matter what we throw at her. And I think a lot of that has to do with where she came from. She was ready to go fast, not necessarily figure it out as we go. So she really helps us a ton with keeping up with social media, marketing, communication to our membership. We all know that with marketing that if you take even, you know, I was gonna say a week off, but heck if you take a day off, you’ve lost a month. And so that was a big, at least for me cause I’m kind of highly involved there. Like she’s my just go to savior in that spot for sure.

Kristina Ebel:

Yeah. And just like her attitude and energy to everything is figure-outable and whatever struggle we were going with is she was invested in it with us. And I think that was something that was completely new to us is that someone right from the jump was just as invested in figuring something out with us and bringing her skills into all right, you know, this is how we’re gonna tackle this, this is what I can do. And so it was her like problem solving with us that was just so beautiful, honestly, of just her wanting it just as bad — to be excellent just as much as we did.

Tony Ebel:

And doing it so much better than me. What would an Iowa farm boy chiropractor do inside Kajabi? Just mash buttons with chubby fingers until something appears on the screen and it’s like, Hey, it’s done. And then Alyssa’s like, I redid that. What do you think of that looks like? I was like, Oh, it can go like that? Do that.

Ryan Fitzgerald:

That’s incredible. And I think like learning the essentially learning the hard way that somebody could care that much that didn’t have to be in the room. I think for so many of us, that was something we had to kind of back into it. We didn’t necessarily think it could be true, but it’s something we hear from a lot of people we work with at BELAY. But for me, like I’m kind of, I had to learn the hard way. I had to, like I had a person who went on maternity leave, didn’t wanna come back. And I loved her so much that I was like, “Oh, I guess I’ll try it.” And then all of a sudden I was like, “Oh wow, she’s as effective not in person as, and I didn’t know that could be possible.”

Tony Ebel:

Big time. Big time. It’s really such fun, and it actually speeds you up because a lot of times requiring things to happen in person means you have to align people’s schedules to get to the meeting, to talk about it, to get to work. So that’s actually a little bit of a slower way of doing it. Virtual is fast.

Ryan Fitzgerald:

Yeah. And for kind of two business owners, entrepreneurs who love to move fast, it actually is a perfect kind of fit. With that, you hired Alyssa as your virtual assistant and when you think back on that and you kind of think of it the time since that started, what are some of the things that like working with her has allowed you to accomplish that you couldn’t before or you hadn’t before?

Kristina Ebel:

I think just more time because I mean, we’re still very involved in the day to day and things like that, but just … and even, not necessarily time, but like the head space of the time because sometimes as a business owner you might be able to have time to go for a run or go out to dinner, but if your head space is still so in the like, day-to-day tasks and to do list is you’re not really present there. And so that has really freed us up where now when it’s like family vacation is, we know that 100% the things that we have left behind, she is taken care of for us. So we can be swimming in the pool with the kids, but not like, “Oh wait, we gotta do that post night or don’t forget about that email that’s gotta go out.” And so that is has been just amazing for us.

Tony Ebel:

Yep. I would just double tap on that answer. Definitely more, like if I look at the calendar, there’s a lot more free time, but it’s a lot more free headspace is the most beautiful thing. And so we can use that free headspace and that free time whichever way we want. If we’re in the mood to, you know, be creative for me and go to the whiteboard and come up with the next crazy plan that Kristina’s gonna have to get on board with, I can do that. Or if I want to go mow the lawn and play with the kids and hang out on the farm, I can do that too and not have to worry, like you said, like the day to day is gonna grind to a halt because it’s just not on our, it’s not on us anymore, the day to day. And that is incredible. And she knows the value of that too. We’re always very conscious of sharing just immense amount of gratitude and thanks to that, because that freedom that she gives us does allow us to move the whole thing bigger, faster and to different directions we would’ve never thought of or attempted, right, if you’re kind of slogged down by the day to day.

Ryan Fitzgerald:

The thing I love about your answer is that it wasn’t, “Oh, we grew our income by this amount or we were able to accomplish this next thing.” It was the integration that exists in your life that balance and margin has provided. So I imagine you’ve seen growth in a lot of individual areas, not just one. Are there any examples that come to mind or like anything that you think about when we talk about that?

Tony Ebel:

Yeah, absolutely. I would say honestly, traveling as long as I did, cause I always had the, the practice and that’s awesome. It keeps me busy. And then I would travel and do this teaching and training others. And so I just always felt like, I was like, I’m just gonna, I think a lot of people probably plan their life this way. I very much plan my ideal week and my ideal month and I have, I call it hit my marks. You know, I have these goals and I’m actually, again, not talking about like financial goals or whatever, but how many weekends of playing with the kids and how many family dinners do I want and how many vacations, you know, time away do we want? And I always felt like I was like one short, No, we’ve had an amazing, God’s given us incredible life and and we’ve protected that really well for a long time, but this has brought us back I’d say like that one more and I’m just, sometimes I think Kristina and the kids look at me and they’re like, “You’re still here?” You know like, you know, you’re a bit much, maybe maybe get on up kidding. But and and doing it that way and then truly the capacity that the pediatric experience, I mean we have over 800 members just two years into it and we would’ve been ecstatic with like three to 500 as a stretch goal and it doesn’t even feel like we’re close to full yet.

Kristina Ebel:

It allows us to still live our life alongside living this dream of the business that we’ve been able to grow is because sometimes I think it’s like the compromise of do you want the big business or do you want the big life? And having somebody alongside of us and that VA and I mean Alyssa specifically is we get to have both and that’s not very many people get to do that until they realize that they need help in order to have both is you can’t really hold on so tightly to both and wanna control and be the only person doing both. You need that help if you want both. And that’s what we’ve been able to have is we’ve been able to grow in both places and we don’t have to sacrifice business growth to have family time and vice versa is they’re both equally important to us and we get to go after both in a big way because of it.

Ryan Fitzgerald:

That’s amazing. As a couple that really values and integrated life and values kind of almost like all of it. Like it’s not like it’s boundaries. It’s kind of like, hey, we’re gonna do it all at one time. Does your VA serve you in your family as well? Like does she do stuff outside of your business and and help you that way?

Tony Ebel:

Oh, smoothies. You know our nutrition, Alyssa knows our organic roots. She knows how to order smoothies just in time.

Kristina Ebel:

So funny. We had our in person meeting with our whole pediatric experience team here and the first thing we were like, “You have to try a Diggity smoothie.” Because she’s so used to ordering them for us right after hot yoga that I was like, “You’re gonna love it, you’re gonna see why now.” And so it was so funny. We’re like watching her take her first sip of it and “What do you think? What do you think?”

Tony Ebel:

Yeah. She’s even like our oldest, our 14-year-old daughter is kind of like a very very part-time VA. So Alyssa will help her and show her stuff. So it’s so cool to see kind of Addison get involved in that way and learn from Alyssa. She definitely is part of our family. We always, we take care of our team as family. That’s just an obsession of ours. And so yeah,  we did our big quarterly planning meeting here recently, which was the first time that Alyssa was able to come in person to our new headquarters and everything and have that.

Kristina Ebel:

So it’s like over a year of working with her and then it was like, “Nnice to meet you, but that’s really weird because we know you.”

Ryan Fitzgerald:

Yeah, it’s amazing. I I got to work with a virtual assistant last fall for a short period of time kind of filling in between things and she just made such an impact on my life. She’s become a person that I still text regularl,y and I just always think like, “Wow, this is so amazing. What a unique time we live in that, that those relationships can be so beyond that, you know?”

Kristina Ebel:

For sure.

Ryan Fitzgerald:

Well y’all have just grown an incredible company. You have an amazing family. I think one of the unique things about our podcast iss a lot of business owners, there’s a lot of people who are in different stages of their business and, and I just think the things you’ve learned, the things you’ve applied, the principles you’ve kind of developed could be so helpful to people. And I guess I’d love just to hear from each of you individually, but like, if you had like a final word of wisdom or encouragement for entrepreneurs who are maybe at a different stage in the journey and look to learn from you, like what, how would you challenge them? What would your kind of encouragement or wisdom be for them?

Kristina Ebel:

Mine would be, as a mom, my words of wisdom would be you can do both and you can do both really well. As I think we’re just finally getting into this time of — I grew up my parent, my dad ran a business and so I grew up in that world, but I, it was different where I grew up with my mom at home mostly. And so it’s kind of new territory I think for a lot of women business owners to think that you can only be good at one of them. And I just think not only do we get that for ourselves, but now we’re showing that next generation that you can do both and you can love both and you can be passionate about both and you can, wanna spend so much time in both of these places and it doesn’t have to be a split thing. It can be a together thing and you know, we can bring our kids with us and we can show them that passion and action and it’s, it’s a gift for them to be able to see their mom passionate in action at work. And so I just think especially for any women out there and especially any moms out there that you can do both and you can be really good at both of them too. So go for it.

Tony Ebel:

What stinks is going next on that answer. But I do, I think, oh my goodness on that, like God – we talk about this a lot, you know — God gave us just this unlimited capacity of what we can do when, when you set to do good on earth, I think he’s just ready to, you know, open that up and you can do more good together. So especially if we’re catching, you know probably from the topic of this one, we’re gonna really catch those of you that are running companies together as a married couple and that, and just know that that really truly means one plus one equals 11. It’s all perspective people. Same with being a business owner or being a team member, right? If you look at it with perspective and are finding, oh, this is why it’s not gonna work, this is why it’s gonna be a challenge you’ll live in that we look at it and go, what a blessing that we get to live together.

Tony Ebel:

What a blessing that live and work together and do this all together. And so to the, to just the business owners, my advice would be honestly, and I guess it probably comes back to speed because you know, the ADHD in me, it’s just my favorite thing when you hire early and then this is kind of a one two punch. Hire way earlier than you think you should and most people do and then give up stuff way earlier than you think you should and most people do. And when you do that, you grow so much faster and so much smoother and with so much less stress and it’s not easy to do. I know that’s an easy statement and it’s much harder to do because you started your company and you do wear all the hats, but we have learned, we are always hiring early and we’re always ready to give something up to someone who can do it better than us and just continue to get whittled down on our own plate of like, well this is what we are called to do, this is what we’re the best in the world at, so we’ll just do that and we’ll build a team of amazing world changers around us to do the whole thing together.

Ryan Fitzgerald:

That’s amazing. You know, delegation and and focus are so important in the scaling process and I think the growth in your business shows how you’ve embraced those when it wasn’t comfortable. And I think that’s really amazing and I’m just, I just love getting to hear your story, so way to go y’all. That’s awesome.

Kristina Ebel:

Thanks.

Tony Ebel:

Thank you very much.

Ryan Fitzgerald:

How can our listeners connect with you and learn more about your businesses and what you’re doing?

Tony Ebel:

Yeah, I would say, you know, the, the one thing most listeners on this one that would be there you know, you really wanna see I think what we do from a parent perspective, from a or a patient perspective, maybe I’d even say first. And so our platform is called the Pediatric Experience. So when you, bring that down, it’s px. So on Instagram it’s PX docs on Instagram or Facebook is my name, I guess my fancy name Dr. Tony Ebel on that. And then on Instagram then everything else is just under the pediatric experience all the way spelled out the website’s that way, Instagram’s that way, Facebook is that way. So you can kind of see what’s going on there. 

Ryan Fitzgerald:

That’s awesome. Well, we’ll link to all of those things and the show notes and wherever we tag you on social media so people can find you. And thank you so much for sharing your story today. It’s been awesome to have you on the podcast.

Kristina Ebel:

Yeah, thank you so much. It’s so surreal being on this side of it because we get to listen all the time and learn on the other side. So we hope that someone learned a little bit from us today too.

Ryan Fitzgerald:

Absolutely have. Well, hey, Tony and Kristina have agreed to hang around to answer one more question about running a business with your spouse and you don’t wanna miss it and the great insights that they’re gonna share. So to hear that clip subscribe to our email list, and we will send you a link to our bonus content or you can visit onenextsteppodcast.com or you can find a link in our show notes. Thank y’all so much for joining us today.

Tony Ebel:

Thank you.

Ryan Fitzgerald:

Wow, what a great episode. Anytime I can sit down with somebody who’s had the level of success they’ve had and learn from them, I just feel like it’s such a treat and I hope you felt that way today too. One of my other favorite parts of this, and you may not know this, is they’re big fans of the One Next Step podcast. Kristina actually listens to it while she runs. And so Kristina, hey, I hope you’re having you and had a great run today, now that you’re listening to this, how fun is that? But if you wanna head to our show notes for the links to keep in touch with Tony and Kristina, learn more about the pediatric experience, that would be the place to kind of check that out. They’re amazing, what they’ve experienced and the growth of experience is amazing and we’re just so, so blessed to get to learn from them today. And thank you so much for tuning in for this week’s One Next Step. To make sure you never miss an episode, subscribe on Apple Podcast or follow us on Spotify. If you’re ready to start accomplishing more and juggling less, go to belaysolutions.com. For more episodes, show notes and helpful resources, visit onenextsteppodcast.com.