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ICYMI: August Podcast Roundup

Missed any of our podcasts last month? Or just can’t get enough of them? Say no more – we got you!

Here, we’ve rounded up every podcast from last month for at-your-fingertips easy access and your listening pleasure.

The Power of Story and How to Leverage It with Wes Gay

In this special episode, our very own Director of Marketing, Amy Appleton, sits down with Wes Gay, a certified StoryBrand guide and the chief guide at Wayfinder. Wes helps brands use the power of story to create a clear and compelling message for their employees and customers.

He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.

Listen now.

How to Promote Yourself & Your Business Without Feeling Sleazy with Debby Stone

As a small business owner and leader, promoting your business and promoting yourself is essentially the same thing. But in today’s world of social media, many people are turned off by what they consider to be narcissistic self-promotion. No one wants to be ‘that’ person. 

However, there is a way to promote your business in a tasteful, professional way. You can communicate your message clearly without feeling arrogant and sleazy. 

So in this episode, we’re joined by Debby Stone, CEO of Novateur Partners, an executive coaching and leadership development consultancy serving lawyers and corporate leaders as well as the organizations in which they work. Her focus is on helping leaders build competence and confidence to meet the ever-changing challenges of their roles.

She shares great ideas on how to get over the discomfort and promote in a way that is tasteful, professional, and connects with others – instead of turning them off. 

Listen here.

Using Gifts & Generosity to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention with John Ruhlin

Corporate gifting is nothing new. For years, businesses have been branding coffee mugs, hats, and koozies and giving them away to potential clients. 

But our guest John Ruhlin goes next level when it comes to gifting. 

With high-end gifts that are customized to his clients, he cuts through the noise, increases referrals and strengthens retention. 

In this episode, he tells you how to give, what to give, when is the best time to give, and how to make a giving strategy that has the most impact on your clients. 

Listen here.

How You and Your Team Can Overcomes Objections in the Sales Process with Lisa Seal

Whether you have a sales team or are still in a sales role as a leader, you need to know how to overcome objections and pushback in the sales process. 

So how can you honor people’s objections while still closing the sale and delivering your product or service?

In this episode, we’re joined by Lisa Seal, BELAY’s VP of Revenue, where she shares how to better overcome objections in the sales process. 

Listen here.

Finding Your Voice, Owning Your Power and the Art of Persuasion with Lydia Fenet

Knowing what you want to say is just half the battle. Actually communicating it in an effective, engaging way is the hard part. 

How can you make sure you’re communicating your message in a way that captures and holds your audience’s attention? And how can you be confident in your ability to ‘own the room’ long before you step onto a stage? 

In this episode, we’re joined by Lydia Fenet, Global Managing Director and Lead Benefit Auctioneer at Christie’s Auction House, who will share how to unlock sales potential and empower your team by owning your power, finding your voice, and learning to persuade effectively. 

Listen here.