What does it take to be an industry leader?
Tiff and Leon Chen built an industry from scratch when they created Tiff’s Treats, an amazing company that delivers warm cookies to your door.
They have raised hundreds of millions of dollars to create the Tiff’s Treats brand, built around technology, charity, and warm moments.
In this episode, they’ll talk about how they built their company, how they’ve used technology while still growing and creating personal moments, how they approach fundraising, and much more.
Here are a few of our top takeaways:
- Remember the power of humble beginnings.
Starting out, you may have several years that aren’t profitable, but that doesn’t mean you aren’t successful. Real success takes patience.
Tiffany and Leon Chen's journey illustrates this vividly.
Reflecting on their early days, they recounted long nights spent painting and assembling their first location, often overwhelmed and exhausted. They faced setbacks, managing multiple locations while trying to grow. These experiences, though challenging, forged resilience and a deeper appreciation for their achievements.
Success wasn’t immediate; their first year ended with a loss of $15,000, and they didn’t pay themselves.
Yet, they believed in the unique appeal of their brand and pressed on. This humble start taught them invaluable lessons and strengthened their bond, proving that perseverance through adversity lays the foundation for long-term success. - There’s power in community.
You need to have someone to talk to who is in the trenches with you and knows what you’re going through.
Leon and Tiffany emphasized the significance of shared experiences and collaboration. For leaders, meeting in person with others in similar positions fosters problem-solving and camaraderie. The Chens’ connection as partners in business and life highlights the importance of having someone who truly understands your journey.
They believe that tackling challenges together strengthens bonds and opens pathways to innovative solutions. This sense of community is not only vital for leaders but also for their teams, creating an environment where mutual trust and support thrive. - The team experience is equally as important as the customer experience.
If your team is happy, your customer will be able to sense that in their interactions.
Tiffany noted how the company’s culture evolved as they expanded to multiple locations.
Early on, the closeness of a small, family-like team made maintaining culture effortless. As they grew, they prioritized in-person meetings with leaders from different areas to align goals and solve problems collectively.
This intentional focus on the team’s well-being and cohesion translated into exceptional customer experiences. Happy, motivated employees naturally create positive interactions, reinforcing the company’s reputation and building its brand.
The Chens’ approach underscores that a thriving internal culture is the cornerstone of excellent customer service.
To learn more about BELAY and how we empower leaders to achieve more by delegating the details, visit our website.
Whether you're looking for a Virtual Assistant, Accounting Professional, or Marketing Assistant, BELAY has the right solution to help you focus on what matters most.
Just as Tiffany and Leon Chen built their success by fostering community and prioritizing team culture, BELAY is here to help you do the same for your organization. Discover how we can help you lead with confidence and make a lasting impact.