SEO still matters. No matter what headlines say.
If people can’t find your business when they search, it’s as if you don’t exist. Your product could be better. Your content could be sharper. But without visibility, it’s just noise in a crowded market.
Many leaders understand this — but they’re too busy to act on it. SEO becomes one more thing on a never-ending list. And so it gets delayed, deprioritized, or forgotten altogether.
You don’t need a massive marketing department or a costly agency to show up in search results. You need someone who knows what to do — and has the time to do it consistently.
That’s where a fractional Marketing Assistant comes in.
Most businesses already have a basic SEO strategy. They’ve picked their keywords, planned their blog calendar, and maybe even invested in a tool like SEMrush or Moz.
But strategy without follow-through is wasted effort.
A fractional Marketing Assistant bridges that gap. They don’t replace your strategist or your brand voice. They support your efforts by handling the recurring, detail-oriented tasks that make SEO actually work.
That includes formatting and posting blog content, ensuring metadata is clean, optimizing internal links, tracking performance, and keeping everything on schedule.
There’s a reason this work often slips through the cracks.
It’s repetitive. It’s technical. And it requires consistency.
Which makes it the exact type of work that business owners and marketing directors push to the back burner when things get busy. The problem is, SEO doesn’t wait. Your competitors are publishing. Google is indexing. Customers are searching.
If you’re not showing up, you’re losing opportunities you never even knew existed.
A Marketing Assistant helps keep that pipeline active by turning intentions into action, week after week.
When leaders hire BELAY, they’re not looking for entry-level help. They want someone who understands the tools, terminology, and timelines of marketing execution.
Our fractional marketing assistants are U.S.-based professionals with experience in platforms like WordPress, HubSpot, Squarespace, Google Analytics, Mailchimp, and others.
They handle tasks like:
And most importantly, they work independently and proactively — so you’re not chasing them to get things done.
One of the best parts of fractional support is the fit. You’re not committing to full-time help. You don’t need to manage onboarding or benefits. You get a few hours a week of focused, reliable execution.
And when you need more? You can scale up without starting over.
It’s efficient, affordable, and most of all — effective.
SEO shouldn’t sit on the back burner. With a BELAY Marketing Assistant, it doesn’t have to. Whether you need help managing blog posts, optimizing your site, or staying consistent online, we’ve got your back.
Give us a call today to learn more!