Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.
It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort.
Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working.
This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.
Some business owners don’t understand the value of having a bookkeeper. They might not even realize how beneficial bookkeepers are until they have one in place. In this episode, Catherine Bowman will talk about her first-hand experience as a BELAY bookkeeper, and how bookkeepers help their clients save time and money. She’ll also talk about how they help entrepreneurs wisely manage and spend their hard-earned dollars.
In this episode, we are joined by Mohammad Anwar, the President and CEO of Softway. He’s authored a Wall Street Journal best-selling book called Love as a Business Strategy, and he’s going to talk to us about how to implement this transformational idea all around building a culture of resilience, belonging and success. Listeners will leave this episode feeling hopeful and ready to at least begin thinking about making some changes in their business and culture after listening to Mohammad.
In this special episode, BELAY CEO Tricia Sciortino joins The EntreLeadership Podcast, where she talks with their host George Kamel about how finding a high-performing assistant who thinks like a leader can help business owners take back their time and focus. The conversation was so enlightening that the One Next Step team wanted their listeners to hear the original interview with audio generously provided by The EntreLeadership Podcast.
In this episode, Melissa Baggett, the senior client success consultant at BELAY, and Melissa Tidwell, solutions consultant, continue their talk about the surprising ways a business can use a bookkeeper to grow their business while saving money along the way.
As a pioneer in the contemporary Enneagram movement, Ian is a highly sought-after speaker for large conferences and corporate boardrooms alike. In this first of a two-part interview, Ian will share highlights of Enneagram numbers 1 through 5, what motivates them, and what it’s like to work with them.
During those early days when you are trying to get your feet off the ground, you may not have the time or cash flow for your team to strategize and plan big. What leaders sometimes fail to focus on is — what are the true needs of our customers? How can we meet them where they are? And the biggest concept: why doing good is just plain good business.
Not only has Casey launched three businesses, but he’s authentic and passionate about helping business owners. He understands what makes a business successful and what can lead to its failures. Today, Casey is going to help us recognize how unsatisfied owners create unfocused and unmotivated leaders, and what to do about it.
He joins us today to talk about building a successful sales team while leading it as a small business owner, giving all of us the best tips to find the right sales people who can grow your team and eventually your business.
Steven was laid off from his corporate job during the Great Recession so it was on to a new dream for him. A few months later, Steven’s brother left his job as a lawyer to join the family business. Now, not only does King of Pops want to provide good food, but Steven and his brother are relentless community supporters and strive to generate unexpected moments of happiness for everyone they encounter. Today Steven Carse joins us to talk about growing a business from the ground up clients and better lead your team.
In this episode, we’ll be joined by Kevin B. Jennings, a personal brand strategist and the CEO of Junction 32, a marketing services firm for small businesses. Specifically, we’ll talk about what a personal brand is, why it matters, and how it can help you gain more
Burnout is real, but it’s also misunderstood. Burnout comes from constant exposure to emotional and interpersonal stressors at work or at home, or even both! And who fits that bill? Hard working, high-achieving leaders like you, me and everyone listening to this podcast. People who don’t care rarely get burned out.
At BELAY, our clients struggle with “finding the right people.” Being unable to find the right team member is one of the most common challenges business leaders have. Joining us in this episode is William Vanderbloemen, one of the best people to help because he knows how to get it right.
If you have any desire to grow your business, you’ll eventually have to develop more people capable of supporting the organization. You’ll need people who can confidently and competently step into leadership roles. In this episode, we will help you get more out of your team by developing them as leaders and give you a tiny peek into BELAY’s approach to leadership development.
Organizational culture is critical for our company’s success, but it’s often discussed like it’s a mysterious force that magically makes things awesome (think ‘Best Place to Work’ awards) or toxic (think ‘lots of bad reviews on Glassdoor’). While culture is powerful, it doesn’t haven’t to be mysterious, and there are practical things you can do to shape the environment you and your team work in every day.
Joining us to talk about how to win at work and home is Megan Hyatt Miller, COO of Michael Hyatt & Company, a leadership development organization. She’s also the co-host of the popular business podcast, Lead to Win. An amazing leader, wife and mother, Megan will be sharing with us how to succeed in our personal and professional lives simultaneously.
In this episode, we’re going to help you build a plan for your company’s money by teaching you how to create an annual budget for your business. While this may not be the sexiest topic, it is the difference between break-even, a black hole, or a growing bottom line. To help you build or refresh your budget BELAY’s COO and former CFO, Lisa Zeeveld, is going to break down the essentials of a business budget and walk us through the budgeting process she’s perfected over the years.
In this episode, we are talking about how and when to pivot in your business with Brian Riley, the co-founder and CEO of Guardian Bikes, a Mark Cuban company. He will share how he made shifts in his organization to create more value for consumers and more cash for the business.
In today’s episode, we’ll be talking with Sangram Vajre, co-founder and chief evangelist of Terminus, an account-based marketing software for B2B organizations. He shares how building a community can help build your business, and how those connections can turn into huge profit.
Discover how the company Pushpay went 100% remote almost overnight and never missed a beat with clients or team members, and we’ll be joined by their Chief Ambassador, Troy Pollock, to guide us through their experience, what they learned, and how it’s changing work at Pushpay permanently.
Leading in 2020 has not been easy for anyone, but communication is a not-so-obvious why reason many businesses are dealing with challenges better than others. Winning organizations start with effective communication. They have strong communication capable of navigating the inevitable highs and lows of business.
