There’s a big difference between delivering value and being busy. In fact, one could argue that busyness is often the enemy of real value.
In the recent webinar, “Free Your Time, Elevate Your Value: How Delegation Unlocks Massive Value for Your Clients,” BELAY’s own Karen Stewart joined Steven Jarvis of Retirement Tax Services to break down a critical truth for financial advisors:
You can’t go deeper with your clients if your schedule is already overflowing.
And if your clients only paid you what they feel you’re worth — would you still be in business?
Let’s be honest: Value isn’t just about technical skill. It’s about perception, communication, and the experience your clients have working with you. That’s where value adds come in.
What Are Value Adds?
They’re tangible. Actionable. Client-facing tools or insights that make your service stand out — think net worth summaries, personalized tax calculations, or identity theft reviews. They don’t just show performance; they show that you care.
The best ones:
- Are simple enough for a 12-year-old to understand
- Use real dollar amounts (ditch the percentages)
- Provide specific, actionable recommendations
- Can be customized, but not custom-built each time
But here’s the kicker — these high-value tasks take time. And unless you’ve figured out how to add more hours to your week, you need a better strategy.
Enter Delegation
Steven and Karen drove this point home: You don’t need to do everything yourself.
By offloading just five recurring tasks, you can reclaim up to 15 hours a week. That’s 15 hours to invest in what really moves the needle for your clients — and your business.
So, what should go?
Start with the “6 Ts of Delegation” from Harvard Business Review:
- Tiny
- Terrible At
- Time-Consuming
- Teachable
- Tedious
- Time-Sensitive
You’re not delegating to escape work. You’re delegating so you can do the work that matters most.
What You Can (And Should) Hand Off
An Executive Assistant — especially a highly vetted one from BELAY — can handle:
- Scheduling and client communication
- CRM updates and task tracking
- Prepping reports and documents
- Managing onboarding workflows
- Monitoring compliance deadlines
In short: All the things that bog you down and keep you from deep, meaningful client engagement.
And yes, even pieces of your value-add process — like gathering data, formatting reports, and templating communication — can be delegated once you build repeatable systems.
Why It’s Worth It
If you’re doing value adds right, they:
- Increase client satisfaction
- Justify higher fees
- Turn clients into loyal advocates
You don’t need more hustle. You need more help.
And BELAY has the team that can make it happen — fast.