Most founders want to post consistently.
They stop because:
Consistency doesn’t require a large team. It requires a repeatable system.
Choose 1–2 primary platforms.
Trying to be everywhere dilutes effort. Focus creates traction.
Instead of creating daily, create weekly or bi-weekly.
Record multiple videos. Draft multiple posts. Outline several blogs.
Batching reduces context switching.
One idea should become multiple formats:
Repurposing increases output without increasing workload.
Consistency breaks when no one owns the system.
A marketing assistant can:
Execution ownership stabilizes rhythm.
Avoid obsessing over individual post performance.
Track:
Momentum compounds over time.
How often should I post?
Start with one high-quality piece per week and expand.
What if I miss a week?
Return to the system. Don’t abandon it.
Posting consistently doesn’t require a full marketing team. It requires focus, batching, repurposing, and execution ownership—often managed by a marketing assistant.