If you’re a CPG founder feeling the ripple effects of tariffs, tightening capital, or cost surges in your supply chain, you’re not alone.
In this episode, Brad Ebenhoeh — founder of Accountfully, a BELAY company — joins Jordan Buckner to unpack how product-based businesses can build the kind of financial foundation that actually absorbs disruption instead of collapsing under it.
Brad speaks candidly about what he’s seeing across the emerging brand landscape — from funding slowdowns to margin compression to founders realizing too late that they’re selling at a loss.
His perspective is grounded, empathetic, and tactical because he’s in the numbers every day with fast-growing CPG brands.
You’ll learn what steps to take to stabilize cash flow, renegotiate supplier terms, and deeply understand your COGS — not just in theory, but by sales channel and customer.
Brad explains how a simple Google Sheets workbook can reveal margin gaps that QuickBooks alone won’t surface and why relying on blended data masks where you’re bleeding revenue.
What You’ll Learn
- How to stress-test your margins when input costs spike unexpectedly
- Why customer concentration is a hidden risk and what diversification really looks like
- The systems Accountfully uses to help brands know their real cost of goods sold
- Cashflow tactics for lean times — like rethinking inventory buy cycles and negotiating vendor terms
- When and how to secure financing before you're desperate for it
If you’re a CPG brand, Accountfully specializes in inventory-based accounting, product margin analysis, and real-time financial clarity.
For all other accounting service needs, we’d love to help you — and all it takes is one quick call.
Because in uncertain markets, clarity isn’t optional — it’s your competitive advantage.