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Delegation: The Productive Leader’s Secret to Marketing

If you want to thrive in today’s landscape, it doesn’t matter if you’re a small business owner, a church leader, an executive, or an author – you need a strong marketing strategy. 

Marketing and business go hand in hand, but getting started – and keeping up – is no easy feat. 

There’s social media, ad placements, email campaigns, content calendars, competitive analyses, the list goes on. And once you get the ball rolling, there’s no stopping. Successful marketing is timely, fresh, and consistent. 

So, how can you prioritize this overwhelming undertaking? Put simply, you don’t – a reliable Marketing Assistant does. 

Leaning on a professional makes all the difference in your marketing’s effectiveness, your workload, your company’s growth trajectory, your productivity, and so much more. By hiring a Marketing Assistant, you can delegate all those complex, time-consuming, and tedious tasks – freeing up your time to focus on the things you do best.

 

A Marketing Assistant can…

  • Take on big-picture and day-to-day tasks
  • Empower you to grow your organization
  • Help you better understand your audiences
  • Drive success with insights and analyses
  • Engage and connect with your audiences
  • Maximize bandwidth, productivity, and ROI 

 

What can you delegate to a Marketing Assistant?

  • Content Development:
    A lot goes into content creation, from strategy to creative and beyond. 

    The right Marketing Assistant can develop a goal-driven strategy, build out creative assets like copywriting and graphic design, manage content calendars for mediums like email and social media, collaborate with cross-functional teams, reinforce brand voice and identity, and more.

  • Marketing Channels: 
    There’s more to marketing than social media and email blasts. 


    In addition to these must-haves, a Marketing Assistant can help you with managing podcasts, SMS marketing, online courses and webinars, eCommerce platforms, tech integrations like AI chatbots, basic CRM needs, paid media opportunities, and more.


  • Research & Reporting: 
    Want more wins? First, you’ll need to dig into data. 

    A Marketing Assistant can help by defining and tracking marketing and social media KPIs, analyzing your company’s competitors, measuring organic and paid campaign performance, researching audience and buyer personas, comparing potential vendors, monitoring current trends, and reporting insights.

 

How can you find the right Marketing Assistant for your business?

There are two options: Hire an on-staff Marketing Assistant or simplify your next steps with an expert contractor. Hiring an on-staff professional is time-consuming and often expensive, whereas partnering with a qualified contractor is more flexible with lower stakes.

At BELAY, we have a robust network of remote Marketing Assistants based in the United States. These experts are highly vetted via our exhaustive recruiting process spanning video interviews, skills assessments, and more. Interested in working with one of these specialists? Schedule a free consultation today, and we’ll help you find the perfect fit for your business, goals, and challenges.

 

What happens next?

Working with a BELAY Marketing Assistant is the first step to being more productive within your business. By delegating tasks to a specialized expert, you can:

  1. Streamline Processes:
    When you delegate tasks to a BELAY Marketing Assistant, you can expect uniform workflows, reports, and assets. By boosting consistency, you can simplify processes and leverage plug-and-play approaches for the whole team.

  2. Save Brainpower:
    Getting lost in the weeds eats up more than bandwidth; it drains important brainpower. By delegating tasks that fall outside of your wheelhouse, you can play to your strengths and be even more intentional with your hard work.

  3. Gain Confidence:
    This is two-fold: On one hand, you can rest assured that marketing tasks are being handled by a strategic, knowledgeable expert. On the other, having more time and more capacity empowers you to do your job to the best of your ability day in and day out.

Interested in working with a BELAY Marketing Assistant? Check out these 25 tasks you can delegate today, and schedule a free consultation to find the perfect fit for your business.

 

Client Spotlight:

“I am more productive now than I've ever been. I feel more confident now than I ever did before in getting things done in my business.” -- Rob Herold; Owner & Operator at Chick-fil-A