Announcing BELAY’s New Chief Operating Officer
We’re thrilled to announce that Krisha Buehler has been promoted from Chief Experience Officer to Chief Operating Officer at BELAY!
As the new COO, Krisha will now oversee all aspects of our day-to-day operations, leading us into our next chapter of exponential growth and success.
“I’m both honored and excited to step into the role of Chief Operating Officer at BELAY,” Krisha said. “Having worked closely with the incredible team here, I’ve witnessed firsthand the impact we have on organizations by providing top-notch virtual staffing solutions. As COO, I look forward to building on that foundation and driving the innovation and operational efficiency that will help us better serve our clients and continue to grow.”
A Proven Leader With a People-First Approach
In her new position, Krisha will expand her leadership beyond internal operations to focus more broadly on service delivery, client satisfaction, and strategic growth. Her transition into this role reflects our commitment to providing exceptional virtual staffing solutions — including Virtual Assistants, Accounting Professionals, and Marketing Assistants — to growing organizations across the U.S.
“We’re in a unique position to help businesses navigate the future of work,” Krisha continued. “Our commitment to providing talented professionals who offer flexibility and scalability is more important than ever, especially as organizations continue to adapt to remote and hybrid work environments. I'm thrilled to play a part in helping both our clients and our team succeed.”
Krisha has been instrumental in shaping our people-focused culture since joining the company. She’s led initiatives to foster employee engagement, talent development, and a strong company culture, creating a workplace where employees are empowered to thrive — which, in turn, translates into better service for our clients.
A Vision for the Future
Our CEO, Tricia Sciortino, shared her confidence in Krisha’s ability to lead us forward.
“Krisha has been a key driver of BELAY’s success, and her promotion to COO is a natural progression of her leadership journey. Her dedication to operational excellence and people-first approach have positioned BELAY as a leader in the virtual staffing industry. We’re excited for the vision and strategy she will bring to the role as we continue to scale our business and deliver outstanding service to our clients.”
As COO, Krisha will continue to prioritize the client experience while implementing new operational strategies to further enhance the efficiency and quality of our virtual staffing services.
Krisha also plans to further champion AI integration for all of our virtual professionals. By leveraging cutting-edge technology, we will continue to empower businesses with scalable solutions across all of our service offerings.
“The future of BELAY is about staying ahead of the curve,” Krisha said. “By incorporating AI tools into our processes and offering human-driven solutions with AI-enabled efficiencies, we will ensure that our clients maximize their profitability and efficiency while still receiving the personalized service they’ve come to expect from us.”
We’re excited about this next chapter and look forward to seeing Krisha’s impact as our new COO!