In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his 4 questions that help launch products, create ideal customers, and gain a competitive advantage.
He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.