You know what you want your business to say – the question is how. Communicating in an effective, engaging way can be difficult and overwhelming, especially when you have a plethora of messaging points you’d like to dig into. But much of the time, it’s not about what you’re selling — it’s about how you’re selling it.
In today’s episode, I’m joined by Lydia Fenet — a global managing director and lead benefit auctioneer at Christie’s in New York. Lydia is also a gifted speaker and the author of the widely acclaimed book The Most Powerful Woman in the Room is You. Together, we’ll dive into finding your voice as a communicator, owning your power, and being both confident and persuasive.
Here are a few of our top takeaways:
Find your own voice and the language in which you’re comfortable selling. Don’t try to copy someone else’s style, tone, or manner. Be comfortable in your own skin, and sell as yourself. Whether you’re selling a product, a service, or your own expertise, use authenticity as your friend — your sales will be better for it.
As Lydia tells us, start with the strike method — funneling your energy into emotion, a mantra, or anything that helps you get laser-focused. If you’re speaking in public, put the strike method to work by having two sentences lined up and ready in case nerves take over.
Be responsible for who you are, and don’t let someone else tell you who you are or how you should sell. You don’t have to be ugly or aggressive about it, but just be confident and bold. Be responsible for your own life, and step into it proudly.
Nobody else can tell you what will work and what won’t.
For example, Lydia owned her power by making the bold choice to include a hot pink cover for her book. Regardless of whether or not it would sell, she knew it was a way to hone into feminine energy — and that confidence did sell. Everyone has a unique power, so own yours!
Rejection is the thing that stops us all in our tracks, and if we’re being honest, we’ve all imagined a scenario or two where someone turns us down. But when someone says no, it’s not necessarily their final answer. Sometimes, the most powerful thing you can do is find the right way to ask — and there are many ways to do it.
When it comes to sales, it’s also important not to take “no” personally. They’re not rejecting you. They are rejecting the sale — for now. So, when you’re able to separate those two things and let go of the fear of personal rejection, you’ll naturally become less scared of sales. That’s how you open up the path to becoming an incredible salesperson.
Start putting Lydia’s advice into action and set yourself up for success with BELAY.
By delegating to one of our 2,000+ U.S.-based professionals, you can save time, focus on your top skills as a leader, and get peace of mind that day-to-day tasks are tackled properly and on time. Schedule a free consultation today to see how BELAY can help you own your power and make the most of your business.