LinkedIn Posting Workflow for a Busy CEO

Visibility Should Not Require Daily Writing

Many CEOs know LinkedIn matters—but struggle with consistency.

The solution is not daily inspiration. It’s a workflow.

Step 1: Monthly Theme Selection

Choose one theme aligned with:

• Current business priorities
• Key offers
• Industry trends

Clarity prevents scattered posts.

Step 2: Weekly Idea Capture

Spend 20–30 minutes capturing insights from:

• Client conversations
• Team meetings
• Industry observations

Raw ideas become structured posts.

Step 3: Batch Drafting

Draft 3–5 posts in one sitting.

A marketing assistant can:

• Refine tone
• Format posts
• Add hooks and CTAs
• Schedule publication

Step 4: Engagement Window

Block 10–15 minutes after posting to respond to comments.

Consistency builds authority.

Step 5: Monthly Review

Track:

• Engagement rate
• Follower growth
• Inbound messages

Refine topics based on traction.

The Bottom Line

LinkedIn consistency is a system problem, not a creativity problem. With a defined workflow, a marketing assistant can maintain visibility without draining executive time.