Too many entrepreneurs want to do it all. Sometimes, it’s because they aren’t yet financially ready to take on a team. More often, it’s because they haven’t yet learned to let go. Like it or not, delegation is absolutely essential for success; and that’s especially true in matters that require expertise.
Take your website for example. Nowadays, there’s a variety of user-friendly software and online platforms that allow the average person to build and manage a basic website. They allow for baseline functionality, and can even accommodate some advanced design elements. For individuals and small start-ups, these types of websites can be sufficient.
But, they have their limitations. They come with a fixed amount of design themes, and leave little room for customization. The possibilities for ad revenue are also limited, and there is little in the way of security and support.
And even if you do choose to use these platforms, you’re bound to get much more out of them by employing an expert. While the nuts and bolts of these services can be learned in a long afternoon, mastery requires much more time and effort. So, no matter what you aim to do with your site, unless your company specializes in web design, it’s safe to assume that you could use some help.
The value of an expert isn’t limited to your website’s design, either. Maintenance, security, and regular updates require skill, experience, and above all else, time. If you rely on yourself or other non-experts to manage your site, you risk neglecting it due to limited time and ability.
And a neglected website is never a good thing. Hacks, bugs, and service outages compromise your organization’s integrity and project incompetence. At the same time, a lack of updates and fresh content will lead to fewer hits and reduced engagement.
Building Stable Websites
Keeping your site dynamic, secure, and stable is a demanding job. So, don’t leave it in the hands of amateurs. Instead, leverage the expertise of others, and free yourself up to focus on the things that you do best.
BELAY offers expert-level options for organizations looking for bookkeeping, content marketing and administrative support. To learn more about our virtual solutions, go here.