We all know 2020 had a profound impact on organizations everywhere, and nonprofits were no exception. With resources tight and fundraising down, nonprofits struggled to have a positive outlook on the future, unsure of how they'd still make an impact a decade from now.
In this episode, Bob Rodgers, the CEO of Street Grace–an amazing nonprofit that continues the fight to completely eradicate the multi-billion dollar global industry of sex trafficking–shares his story. Here, he discusses what it was like leading a nonprofit through a pandemic and what he believes the future holds for Street Grace and many similar nonprofits.
Here are some takeaways he shared:
1. Businesses and nonprofits can learn from each other.
It's too easy to think that businesses and corporations only focus on the bottom line while nonprofits only think about making an impact. But, the truth is, the best businesses and nonprofits think about both.
Nonprofits who focus on impact while also paying close attention to profit/loss have the best opportunity to make a real difference. And businesses that choose to focus on both can do the same.
If you're a business owner who wants to think more about making that type of impact, then identify what brings life to you, and reach out to the people who are already doing it. See how you can help.
2. Tell stories.
One of the most effective strategies, whether you are a nonprofit or for-profit, is to make sure you are telling stories about the difference your organization/product/service is making.
This is a great way for your customers and clients to connect with your vision and mission and get on board with what you are doing. Always tell stories, not from your perspective, but from the viewpoint of the people and community you are trying to help.
3. To get more involved with nonprofits, spend time thinking about the issues you're most passionate about.
One of the hallmarks of not-for-profit organizations is passion. What issues make you stop and think? Water shortage? Sex trafficking? Homelessness? Almost any issue will have people who are working to help somewhere in your city or state.
Spend some time thinking about what really stirs your heart and emotions – and that’s exactly where you can start focusing your energy in the nonprofit space.
Download our resource from this episode, Lessons Learned from a Nonprofit Leader, to get started in learning all you need to know about nonprofit leadership lessons. This list of takeaways from our conversations with Bob Rodgers is not one to miss!
But here's a less detailed, shorter list to ponder in the meantime:
What have been your experiences with nonprofit organizations in the past?
What are some nonprofits that you believe are making the biggest difference in the world?
What can businesses learn from nonprofits, and vice versa?