BELAY is a U.S.-based staffing partner that personally matches leaders with virtual, fractional Executive Assistants and Financial Experts.
We're not the lowest-cost option, and we don't try to be.
You pay a flat monthly fee for vetted talent, a personal match, a dedicated Client Success Consultant, and a Right-Fit Guarantee. Whether that's expensive depends on what you compare it to: a lower-cost listing, or the full cost of hiring.
If you line BELAY up against an overseas staffing agency or a freelance marketplace, we cost more.
That comparison only holds if the two things are the same product. They aren't. A marketplace hands you a list of profiles and leaves the vetting, interviewing, onboarding, and replacing to you. When the person you picked doesn't work out, you start over on your own time.
BELAY carries all of that work for you. We accept only the top 3% of applicants, a rate lower than Harvard's. We personally match you from a bench of more than 2,000 vetted professionals. A Client Success Consultant stays on your account for the life of the engagement. And if the match isn't right, we rematch you at no added cost.
The fairer comparison is BELAY against the fully burdened cost of a full-time W-2 hire, and against the cost of a hire that fails. We've matched more than 25,000 leaders since 2010, and 93% of them kept their first match. That number is what you're paying for.
A salary is only the starting point. According to the U.S. Bureau of Labor Statistics, benefits made up 30.0% of total compensation costs for private industry employers in June 2026.
That share covers what you owe on top of every paycheck:
Run the math on a $50,000 salary. If wages make up 70% of total compensation, that employee costs you about $71,400 a year. That's before you pay for recruiting, a laptop, software seats, or office space.
Then add time. SHRM's 2026 recruiting benchmarking data puts the median time-to-fill for non-executive roles at 39 calendar days, followed by a ramp period where you pay full cost for partial output. If the hire fails, you pay all of it again.
A BELAY engagement takes most of those line items off your books. You pay a flat monthly fee for the hours you use. BELAY professionals are independent contractors, so benefits, payroll taxes, equipment, and office costs don't land on you. Matching usually takes about a week. If your match isn't right, the Right-Fit Guarantee covers a rematch at no added cost, on both service lines, and your Client Success Consultant handles it.
That's why most leaders find BELAY more cost-effective than a full-time in-house hire for the same work. For a closer look at how our model compares to lower-cost alternatives, read Is BELAY Worth the Price?
So ask yourself: What did your last bad hire cost you?
We don't publish a rate card because there isn't one number that would be true for you.
Your price depends on three things.
1. The role you need, such as an Executive Assistant, a Marketing Assistant, a Bookkeeper, or a Fractional CFO.
2. The hours you need each month.
3. The complexity of the work, especially on the financial side, where a single-entity business with clean books looks nothing like a multi-location company with inventory and payroll across three states.
A published number would be wrong for most readers. It would be too high for the founder who needs a part-time Bookkeeper and too low for the company that needs a Full-Service Accounting Team with controller oversight. Either way, you'd make your decision on a figure that doesn't describe your situation.
So we ask that you book a short call so we can learn how you work and what you need off your plate to give you an accurate number built for your business. There's no obligation to move forward.
Every BELAY engagement, at any price point on either service line, includes the same core structure. Here's what sits behind the monthly fee.
Only about 3 in 100 applicants make it onto the BELAY bench. Every professional is U.S.-based and background-checked. Each one signs a confidentiality agreement before they ever see your inbox or your books. Our professionals are AI-empowered, too: they use current tools to work faster, and they bring the judgment those tools don't have.
Every BELAY professional lives and works in the United States, across 48 states. Your work never gets routed overseas or handed to a subcontractor you’ve never met.
You feel that difference every week. Your Assistant or Financial Expert works hours that overlap yours, so a 2 p.m. request gets handled that afternoon instead of overnight. They know how U.S. businesses run, and they write and speak the way your clients expect. When they handle your inbox, your client records, or your books, they do it under a signed confidentiality agreement and inside your own systems.
For many leaders, U.S.-based is the one requirement they won’t negotiate. It’s been ours since 2010.
We don't hand you the next available person. A real member of our team runs a discovery call, defines the role and what success looks like, and matches you on work style, communication preferences, leadership fit, and how you like to keep projects moving. Most clients are matched within about a week. That process is why 93% of our clients keep their first match.
Most staffing models end the relationship at the handoff. Ours starts there. Your Client Success Consultant runs onboarding and stays close afterward, so you have one person accountable for the outcome if anything needs adjusting.
If your first match isn't right, we rematch you at no added cost. Rematches typically take days. You don't restart a hiring process or sit through another round of interviews.
There's no long-term contract. You can scale hours up during a busy season and back down when it settles. Many Executive Assistant clients start at 10 to 20 hours a week and grow from there.
BELAY Assistant Solutions matches you 1:1 with a dedicated, U.S.-based Assistant who fits how you lead and how you communicate. You work with the same person every week, and they learn your business the way an in-house hire would.
We match across seven specialized roles:
Your Assistant works inside your existing tools and uses AI to move faster. Some leaders add a second role as they grow, such as a Marketing Assistant alongside an Executive Assistant. When your books need attention too, Financial Solutions sits under the same partner.
BELAY Financial Solutions works as an outsourced accounting department that grows with you. Instead of one person, we match you with a team aligned to your industry, size, and goals.
The suite covers eight services: Bookkeeping, Full-Service Accounting Team, Full-Service Payroll, Tax Services, Fractional Controller, Fractional CFO, Accounting Clerks, and Inventory Consulting. Most clients enter at one level and move up as the business grows.
A business under $2M in revenue usually starts with Bookkeeping: monthly reconciliations, AP and AR, and tax-ready books every month. Companies between $2M and $20M+ often need a Full-Service Accounting Team with Fractional Controller oversight, month-end close management, and budget vs. actuals reporting. Growth-stage leaders who need a plan add CFO-level forecasting and KPI dashboards.
Your Financial Experts work inside QuickBooks Online, Xero, or your existing cloud system, with bank-level encryption and multi-factor authentication. If your books are a mess, clean-up happens during onboarding. You don't have to fix anything before you start.
We've served leaders across more than 50 industries, including CPG, construction, e-commerce, churches, and nonprofits. Complexity is the reason this service line exists.
BELAY isn't for everyone.
We're probably not your best option if the lowest possible hourly rate is your only decision factor. The same goes if you want to browse and pick from a list of profiles yourself, if you need someone in your office every day, or if you only need a one-time project done.
On the Financial Solutions side, we're usually not the right partner for businesses under $250,000 in annual revenue, for personal-only tax preparation, for anyone expecting CFO-level strategy from a bookkeeping-only engagement, or for leaders who want an automated, AI-only platform. Real people do the work, and real people stay accountable for it.
If you're a leader buried in work that someone else could own, and you want that person vetted and matched for you, then supported long after the start date, that's who we built BELAY for.
Founders, executives, pastors, financial advisors, and finance leaders in 48 states work with us today. We've been named to the Inc. 5000 for 10 consecutive years.
You book a fit call. It takes about two minutes to schedule, and the call itself is a working conversation about the role you need and what's eating your week.
From there, we'll recommend the right solution, whether that's an Executive Assistant, a Client Services Assistant for your advisory practice, a Bookkeeper, or a full accounting team. Then we'll give you a number built for your business.
There's no obligation and no long-term contract on the other side of it.
Book a fit call and get a real answer to what BELAY would cost you.
BELAY costs more than overseas staffing agencies and freelance marketplaces, and it's typically more cost-effective than a full-time in-house hire. Your monthly fee covers top 3% U.S.-based talent, a personal match, a dedicated Client Success Consultant, and a Right-Fit Guarantee. Whether it's expensive depends on whether you're comparing it to a lower-cost listing or to the full cost of hiring.
BELAY pricing is customized to the role you need, the hours you need each month, and the complexity of the work. Every engagement is a flat monthly fee with no long-term contract. You get an accurate number on a short fit call with our team.
There's no single price that would be accurate for every client. A part-time Bookkeeper and a Full-Service Accounting Team with controller oversight are very different engagements. We quote after a call so the number you see reflects your business.
For most leaders, yes. A W-2 hire carries benefits that average 30% of total compensation, according to the Bureau of Labor Statistics, plus equipment, office space, and a median 39-day time-to-fill for non-executive roles, per SHRM. BELAY professionals are independent contractors, so those costs don't land on you.
No. Every BELAY engagement, for both Assistant Solutions and Financial Solutions, runs month-to-month. You can scale hours up or down as your needs change.
Our Right-Fit Guarantee covers a rematch at no added cost, and rematches typically take days. The guarantee is a rematch, not a refund. Most clients never need it, since 93% keep their first match.