Executive Summary
Compare in-house vs. outsourced accounting for CPG brands on cost, expertise, scalability, and continuity to decide which finance model fits your growth.
An in-house accountant gives your CPG company one dedicated employee who knows your business day to day. An outsourced finance team gives you several levels of accounting expertise for a monthly fee. The right choice depends on your company’s size, financial complexity, growth plans, and how much leadership time you can spend managing a finance hire.
Neither model is right for every brand. This guide compares both on cost, expertise, scalability, continuity, and reporting so you can decide what your business needs now.
In-House vs. Outsourced Accounting: What’s the Difference?
An in-house accountant is an employee on your payroll who handles your company’s accounting. An outsourced finance team is a group of accounting professionals from an outside firm who handle that work under a service agreement.
An in-house accountant works only for you. Over time, they learn your SKUs, your co-manufacturer, your retail accounts, and how your leadership team likes to see the numbers.
An outsourced team usually includes people at different experience levels. Every BELAY Full-Service Accounting Team pairs a Staff Accountant and a Senior Accountant with an Accounting Manager who provides final review and leads financial review meetings.
Both models can produce accurate books. The differences show up in cost structure, depth of expertise, flexibility as you grow, and continuity when someone leaves.
For a broader look at this decision beyond CPG, read When to Choose Outsourced vs. In-House Finance.
How Much Does an In-House Accountant Really Cost?
An in-house accountant costs more than their salary. You also pay for benefits, payroll taxes, paid leave, accounting software, recruiting, and training.
The median annual wage for accountants and auditors was $83,680 in May 2025, according to the U.S. Bureau of Labor Statistics.
Benefits add to that number. In June 2026, benefits made up 31.5% of total compensation costs for full-time private industry workers, according to BLS employer cost data.
Put those two figures together, and a median-paid accountant can cost an estimated $122,000 a year. That’s a rough benchmark based on national medians, and your actual cost will depend on location and experience. It also comes before recruiting fees or the hours you spend managing the role.
That cost buys a full-time person who’s available during your business hours and focused only on your company. For some brands, that dedicated attention is worth the investment.
How Much Does an Outsourced Finance Team Cost?
An outsourced finance team typically charges a monthly fee.
At BELAY, pricing is customized to your transaction volume and the level of expertise you need. It’s usually well below the cost of a full-time hire, and it’s month-to-month with no long-term contract.
Outsourcing won’t be the lower-cost option for every company. A business with high transaction volume and steady, predictable needs may find a full-time employee more cost-effective.
The fair comparison weighs what you pay against what you receive. Compare the hours and experience you get with the management time each model requires.
Which Model Gives CPG Companies More Expertise?
An outsourced finance team usually offers a wider range of expertise. An in-house accountant usually offers deeper daily familiarity with your operations.
Growing CPG companies need skills that rarely sit in one person. Someone has to record transactions accurately and complete month-end close, the monthly process of reconciling accounts and finalizing financial statements.
You also need someone who can calculate landed costs, the full cost of getting a product to your warehouse, including inbound freight and import duties.
Tracking trade spend, the money you pay retailers for promotions and shelf placement, takes another skill set. So does reconciling distributor chargebacks, the amounts distributors deduct from what they pay you.
One accountant may be excellent at bookkeeping but new to inventory accounting. Hiring for each skill separately means paying multiple full-time salaries.
Ritual Beverage Co., the non-alcoholic spirits brand, saw that math firsthand. Its in-house Director of Finance worked alongside six BELAY Financial Experts at the team’s peak.
“We probably would have needed to hire all six people in order to replicate what BELAY gave us, but we wouldn’t have needed all six of them full-time,” said Elliott Cohen, Ritual’s former Director of Finance.
Daily familiarity has value too. An in-house accountant can catch a receiving error or ask your operations lead a question the same day it comes up.
Which Finance Model Scales Better as You Grow?
An outsourced team can usually scale faster than an in-house department. Adding internal capacity means writing a job description, recruiting, interviewing, and onboarding a new employee.
CPG growth is rarely smooth. A new retail account or product launch can double your accounting workload for a few months, then level off.
With an in-house model, you either hire ahead of demand or stretch your current accountant until you can hire. Cash crunches after big retail orders make that timing harder, because you’re often paying for inventory before the retailer pays you.
With an outsourced model, you adjust the scope of service. BELAY matches most businesses with the right support in under two weeks, though onboarding timelines vary with complexity.
An internal team scales well once your volume is high and predictable. At that stage, building a full-time finance department may be the right long-term investment.
What Happens When Your Only Accountant Leaves?
When your only accountant leaves, your company can lose the working knowledge of how your books, reports, month-end close, and key files actually function. Continuity is one of the biggest structural differences between the two models.
An outsourced team spreads knowledge across several people and documented processes. If one team member changes, another can pick up the work without rebuilding it from scratch.
BELAY matches you with dedicated Financial Experts who stay on your account month after month, so the people closing your books know their history.
An in-house model can build continuity too, through documentation and cross-training. That work takes time a busy solo accountant may not have.
For a closer look at this risk, read What Happens If Your Finance Person Quits Tomorrow?
How Much Time Does Managing an Accountant Take?
Managing an in-house accountant takes ongoing leadership time. You’ll recruit, train, review their work, plan their development, and eventually replace them.
Many CPG founders aren’t finance experts. That can make it hard to evaluate candidates or confirm the books are right.
Someone also has to review the accountant’s work. In a small company, that responsibility often falls to the founder or COO.
An outsourced team builds review into the model. At BELAY, the Accounting Manager provides final quality control, and a Client Success Consultant supports the relationship.
You’ll still approve payments and attend financial review meetings, while the team owns the day-to-day work.
Which Model Gives You Decision-Ready Financial Reporting?
Either model can produce useful reports. What matters is whether those reports arrive on time and explain what’s driving your margins and cash.
Tax-ready books are a starting point. Decision-ready reporting shows profitability by product and channel, cash tied up in inventory, the effect of trade spend on margin, and when your next production run will strain cash.
A solo accountant who spends most of the week on bookkeeping has little time left for analysis. A team can divide that work, with one person handling transactions and another reviewing results and preparing management reports.
Learn more in Why Your Books Are Good for Taxes but Bad for Decisions.
Which Finance Model Is Right for Your CPG Company?
The right model depends on what your business needs now and over the next 12 to 24 months. Start with these questions:
- Do we need one dedicated individual or access to multiple areas of expertise?
- Is our current finance function keeping up with business growth?
- How much time does managing an internal hire require?
- What happens when our finance needs increase or a key employee leaves?
- Which model gives us the financial visibility we need to make decisions?
An in-house accountant may fit best when your transaction volume is high and steady and you have a finance leader to manage the role.
An outsourced team may fit best when your complexity is growing faster than your headcount, or when one person can’t cover bookkeeping and forecasting at the same time.
Many companies combine both. An internal staff accountant can handle daily transactions while an outsourced Fractional Controller or Fractional CFO adds review and planning.
How Can BELAY Financial Solutions Help?
BELAY Financial Solutions gives food and beverage brands the accounting, inventory, and CFO support to understand their true numbers and grow with confidence.
That support can include Bookkeeping, Full-Service Payroll, Tax Services, Inventory Consulting, a Full-Service Accounting Team, a Fractional Controller, or a Fractional CFO. BELAY also works alongside your existing internal staff and CPA.
To understand what makes CPG finances different, read What Is Different About CPG Accounting?
Schedule a consultation with BELAY Financial Solutions to talk through your current finance structure and the type of support that fits your business.
Frequently Asked Questions
#### Is it cheaper to outsource accounting or hire an accountant?
It depends on your volume and needs. A full-time accountant’s cost includes salary, benefits, payroll taxes, and recruiting. An outsourced team charges a monthly fee based on scope, which often costs less for companies that need several skill levels but not several full-time employees.
#### When should a CPG company hire its first accountant?
A CPG company may be ready for its first accountant when inventory and retail relationships get too complex for the founder or a part-time bookkeeper. The next question is whether one employee can cover all the needed skills or whether a team would serve the business better.
#### What does an outsourced finance team do for a CPG company?
An outsourced finance team handles bookkeeping, reconciliations, month-end close, and financial reporting. For CPG companies, that can also include tracking landed costs, trade spend, distributor chargebacks, and retailer deductions, plus forecasting the cash needed to fund large retail orders.
#### Can an outsourced accounting team work with my in-house accountant?
Yes. Many CPG companies keep an internal accountant for daily transactions and add an outsourced team for month-end close or CFO-level planning. That hybrid model pairs on-site familiarity with senior expertise, often for less than the cost of a second full-time hire.