I’ve worked with executive assistants for most of my career, and I can tell you this: hiring one isn’t the hard part. Hiring the right one is.
If you’ve ever brought someone on who looked perfect on paper but struggled to keep up with the pace of leadership, you know exactly what I mean. The truth is, most leaders don’t just need someone to manage tasks. They need someone who thinks ahead, protects their time, and helps them lead better.
That’s exactly what this video dives into.
In it, I walk through what it actually looks like to hire a U.S.-based executive assistant who operates as a true strategic partner - not just someone checking items off a to-do list. And yes, it’s possible to make that hire in as little as 30 days.
As someone who started my career as an executive assistant and now leads BELAY, I’ve seen both sides of the relationship. I know what works, what fails, and what separates a good assistant from a transformational one. This video breaks down the process leaders use to find that kind of support.
One of the biggest misconceptions I see is that executive assistants are primarily inbox managers or schedulers. Those tasks are part of the role, of course, but the real value goes far beyond logistics.
A great EA becomes your second brain.
They anticipate what’s coming before it hits your plate. They think through problems and bring solutions with recommendations. They protect your calendar and your energy so you can stay focused on the work that actually moves your business forward.
In the video, I also explain how the hiring process works when it’s done the right way. Many leaders assume finding the right assistant will take months of interviews and trial and error. The reality is that with the right system and vetting process, a great match can happen surprisingly quickly.
But the real magic happens after the hire.
The key to success isn’t just finding the right assistant - it’s knowing how to start the relationship. Delegating the right work early sets the foundation for a partnership that can completely transform how you operate as a leader.
And the results speak for themselves.
Many leaders reclaim 10 to 15 hours per week within the first couple of months. That’s essentially getting an entire workday back every single week.
What you do with that time is up to you.
Some leaders invest it back into strategic thinking and growth. Others use it to reconnect with family or finally tackle projects that have been sitting on the back burner for years.
Either way, the goal is the same: stop being the overworked hero in your business and start leading at the level your company actually needs.
If you’ve ever wondered what it would look like to have someone truly operating as your right hand, this video will give you a clear picture of what’s possible.
Watch the full video to see exactly how the process works - and what it looks like to finally get your time back.