How to Delegate and Scale Your Real Estate Portfolio Faster
Real estate investors and entrepreneurs juggling W-2 jobs, growing portfolios, and busy family lives are stretched thin. Kyle Willis, VP of Growth at BELAY, joined Kathy Fettke on the Real Wealth Show to share how the right delegation strategy can change everything.
There's a moment most entrepreneurs know well. The to-do list has grown so long that new ideas start to feel like a burden instead of an opportunity. You're not out of ambition. You're out of bandwidth.
That's the exact problem BELAY was built to solve. And if you're a real estate investor, especially one balancing a full-time job and a growing portfolio, this conversation is for you.
Delegation Isn't What You Think It Is
Most people hear "delegation" and picture dumping unpleasant tasks on someone else. Kyle Willis sees it differently.
Great delegation starts with a clear-eyed look at your own strengths, your genius zone, and an honest inventory of everything else.
The exercise is simple: write down every repeatable task you do each week. Then ask yourself: Does this truly require me? The tasks that don't belong in your genius zone are the ones worth handing off. Not because they're beneath you, but because your time doing them has a real cost. In short:
What got you here might not get you there.
The 10-Hour Threshold
Not sure if you're ready for an executive assistant?
Kyle offers a practical benchmark: Tally up the weekly hours you spend on tasks that someone else could handle. Under five hours? You may not feel the pain enough yet. But once you hit ten or more hours per week on delegable tasks, you've likely hit a ceiling. And that ceiling will only get lower as your ambitions grow.
Ten hours a week is 40 hours a month. That's a full work week every month spent on things that aren't moving your business or portfolio forward.
The cost of not delegating isn't just an inconvenience. It's compounding opportunity loss.
Where to Start: Email, Calendar, and Travel
BELAY Assistants are U.S.-based, fully remote, and available on a fractional basis, starting at just 10 hours per week. This flexibility allows you to start without a major financial commitment and scale up as your needs grow.
The best entry point for most clients? The three big buckets: email, calendar, and travel.
A skilled Executive Assistant can organize your inbox so you only see what truly needs your attention, protect your calendar from distractions and fill it with high-value time blocks, and handle everything from booking client dinners to planning your next family vacation. As trust builds, they can even respond to emails on your behalf, in your voice, with parameters you set.
Maybe you’ve wanted to send flowers or a gift when a client has a baby or loses a family member, but weeks go by before it actually happens. With a BELAY Assistant, it gets done immediately. That kind of reliable follow-through builds relationships and reputation in ways that scrambled, overextended entrepreneurs simply can't maintain alone.
Real Estate Investors: Your Life Is One Ecosystem
For real estate investors, especially those balancing a W-2 job, a growing portfolio, and a full personal life, the value of an executive assistant compounds across every area of life at once. Kyle's advice:
Don't silo it.
Your assistant isn't just for your investments. They're a strategic partner across your W-2 responsibilities, your portfolio management, your family commitments, and your community roles.
When you stack the value across all of those areas, the impact multiplies fast. You stop being the bottleneck in your life.
Bookkeeping: The Piece Investors Can't Afford to Overlook
Beyond Executive Assistant services, BELAY also offers fractional bookkeeping, controller-level support, and even fractional CFO services.
For real estate investors, this is critical. Missed rent payments, lapsed insurance policies, overlooked property taxes: these aren't just inconveniences; they're costly mistakes that happen when investors are stretched too thin to stay on top of the details.
Kathy and her husband, Rich, use BELAY's bookkeeping service for exactly this reason: to keep their portfolio organized, their obligations current, and their attention freed up for growth rather than administration.
As Kyle puts it:
If you're starting to ask yourself, "I hope I'm doing this right," it's probably time.
A Time Machine for Your Goals
When a client told Kyle, "BELAY has been a time machine for me," they clarified that goals they thought would take five to ten years to accomplish, they had achieved in two to three.
That's the real promise of delegation done right. Not just getting things off your plate, but accelerating your trajectory. When your energy goes where it actually matters, everything moves faster.
Ready to stop being the bottleneck?
Whether you're a real estate investor looking to scale your portfolio, an entrepreneur hitting a capacity ceiling, or someone who just needs more hours back in their week, BELAY's fractional assistants and bookkeepers are ready to help you grow.