If you're a leader struggling to keep your head above water, this video is for you.
I walk through the exact systems I use with my executive assistant — not hypotheticals, not advice from a business book — but the real, tactical tools that keep me focused and moving.
Because here’s the thing: Being a CEO is demanding enough.
And trying to lead while still acting like your own COO? That’s a fast track to burnout.
I know — because I’ve done both roles.
I started my career as an executive assistant before becoming the CEO of BELAY. That means I’ve seen this partnership from both sides, and I’ve learned how powerful it can be when it’s done right.
You’ll meet Cameron, my EA for the past four years. We work remotely, but we operate like we’re in the same room. She keeps my world running tighter than I ever managed on my own, and in this video, we show you exactly how we make that happen.
What We Cover in the Video:
- Inbox management that actually works: We created a three-folder system — Cameron, Read, and Done. It’s intuitive, clean, and built to prevent overwhelm and missed priorities.
- Voice alignment through intentional training: Cameron studied how I write for 30 minutes a day and built a log of phrases I use. Now she replies as me — confidently — and no one on the receiving end knows the difference.
- Delegation that doesn’t derail your vision: I got brutally honest about what only I should do. Everything else? We built systems, templates, and preferences so Cameron could fully own it.
- Our weekly Monday meeting template: From OKRs and blockers to calendar conflicts and personal FYIs — our recurring sync isn’t just a meeting. It’s our alignment zone.
- Calendar design with purpose: I mapped my ideal week, then overlaid it on my real one. It exposed how much of my time was going to low-impact work — and helped me course correct fast.
Here’s what’s wild: When I finally insisted Fridays become my strategy days, I thought it would be impossible to fit everything else into four days. Turns out, when you draw a clear line in the sand — your calendar follows your lead.
Now, Fridays are about vision, not overflow. And that space? It’s where the best thinking happens.
Building a strong EA partnership isn’t about micromanagement; it’s about clarity and trust. Cameron knows when something truly needs me, and when she can run with it. That’s not just helpful.
That’s transformational.
I truly believe if your assistant is only booking travel and answering emails, you're leaving so much value on the table. This video is your permission slip to expect more — from yourself and from your support system.
If you’re ready to reimagine how you operate, watch the full video. And if you want a deeper breakdown of how to implement it all, grab my free 40-Hour CEO Guide. I share everything we’ve built, step by step, so you don’t have to!