Every CEO hits this wall eventually — when the grind stops working and the hours become unsustainable.
I know because I slammed into it face-first.
I was working 60-hour weeks, buried in to-do lists, barely staying strategic, and starting to resent the very growth I once craved. That resentment was my red flag. It was time to flip the script.
That’s what led me to create what I now call the 40‑Hour CEO System, and in this video, I break it all down.
If you’re leading a growing business, you know the pressure. More growth brings more work, and it’s tempting to shoulder it all.
But more hours do not equal more impact. It equals exhaustion.
I learned that the hard way. When I realized I couldn’t plan strategically, couldn’t be present at home, and couldn’t enjoy the fruits of the work I loved, something had to change.
So I asked myself: What if I worked only 40 hours and the right work still got done?
What would need to shift?
Who would I need around me?
What would my calendar have to look like?
That’s the journey I take you through in this video.
I share the five exact steps I used to build a new rhythm — one rooted in clarity, intentionality, and boundaries that actually hold. It’s not about doing less just to do less. It’s about leading smarter, not harder.
The moment that really drove this home for me?
One evening while I was typing away at the kitchen counter, my five-year-old daughter asked, “Mom, when will you be done working and just have dinner with us?”
That question was the turning point. I took the values I believed in — family, presence, focus — and I made them visible in my schedule.
You can do the same.
Here’s what you’ll take away from the video:
- Why working more hours often sabotages your long-term growth
- How to articulate your values and turn them into non-negotiable scheduling rules
- Why delegation is the real power move for CEOs
- The five-step framework I use to protect what matters and lead with intention
- Real examples of how I map priorities like family time and innovation directly into my weekly calendar
If you’re ready to stop trading burnout for success — and start building a business that aligns with your life — this video is where you begin.