Steve Perkins is the founder and CEO of Greenhouse Coaching, an organization helping its clients figure out what’s next and focus on what matters most.
Greenhouse Coaching guides individuals and corporate teams to their sweet spot both personally and professionally, through customized coaching and practical skill development.
It helps people who are feeling stuck, fostering meaningful life and career transformations with sustainable success. Whether it's clarifying your direction, building a business to help people, growing a team, or improving leadership and productivity, Greenhouse Coaching delivers genuine, real results.
The Greenhouse Method is a unique coaching process that transforms clients from stuck to fulfilled through a combination of workshops and personal coaching.
The Challenge
“Greenhouse Coaching is a life and leadership coaching company that I founded out of my own struggle to figure out what I want to be when I grow up [and how to] grow into my potential and experience great work culture that’s purposeful and fulfilling,” Steve says.
“I found BELAY [early on] through Andy Stanley’s podcast. [I] hired a VA even though most companies think they ‘can’t afford it’ at that stage.
“I believe in investing ahead of growth and focusing on your strengths and priorities, so I hired a VA that would allow me to focus on sales, coaching and facilitating.”
Enter BELAY Virtual Assistant turned full-time Greenhouse Coaching employee Robyn Betz.
The Solution
And, according to Steve, Greenhouse Coaching has saved around $100,000 per year with their BELAY Virtual Assistant.
“It has paid off big time,” Steve says. “Primarily because of the cost of my or other leaders’ time to handle logistical work — not to mention the opportunity cost of growth that wouldn’t happen due to leaders working on logistics.”
“And I’ve continued to work with BELAY throughout the growth of Greenhouse into a full-fledged successful company with team members and clients across multiple countries.
“Not only that, but I refer BELAY to almost all of our business owner clients.”
The Result
“Greenhouse has also gained [around] $100,000 per year of revenue the past few years from having a BELAY VA because they maintain repeatable systems and processes that generate sales,” Steve adds.
“Although BELAY costs more than other VA options in the world, I strongly recommend to [our] clients that they pay the premium and go with BELAY.
The quality of [BELAY’s] VA selection, training, and management results in work actually being taken off your plate versus you still having to hand hold with a VA who can’t own the role.”
Because of his and his team’s success with a BELAY Virtual Assistant, Steve has emphasized the importance of having a great VA with clients as well.
“In our leadership and team coaching, we typically help leaders create clear calendar rhythms for workflow and communication,” Steve explains.
“One of the most common is calendar blocks with administration rules to make sure the important work gets done and calendars don’t clutter up with chaotic overwhelm of random meetings.
“This is why we often refer [our clients to] BELAY because great VAs are critical to making it all work.
“They can fully own all scheduling so leaders can do what they do best, and they are better at running the calendar than the leaders, so it works.”