BELAY + Fully Accountable: Redefining Financial Support for Growing Businesses

At BELAY, growth is never just about numbers.

It's about people, partnerships, and the potential we unlock when the right teams come together to solve real challenges for real businesses.

That’s why we’re so excited to share some big news: BELAY has acquired Fully Accountable, a premier outsourced accounting firm that specializes in eCommerce, SaaS, and digital-first businesses.

This marks our fifth financial acquisition in less than two years — a milestone we don’t take lightly. Each one has been a strategic step toward a bigger goal: becoming the most trusted name in flexible, full-service financial solutions for growing businesses. This acquisition moves us even closer.

"This isn’t just another acquisition. It’s a statement about the future we’re building," said Tricia Sciortino, CEO of BELAY. "Fully Accountable is an elite firm with deep expertise in eCommerce and digital businesses, two of the fastest-growing sectors in the economy.

“Together, we are redefining what accessible, best-in-class financial support looks like for entrepreneurs, founders, and executive teams."

Why Fully Accountable?

Founded in 2014, Fully Accountable has built a reputation as a trusted financial partner for fast-growing, digitally native brands. Their team delivers high-level clarity, strategic oversight, and operational excellence across a wide range of financial functions — from subscription-model management to advanced analytics and fractional CFO services.

In short: They’re not just number crunchers. They’re financial strategists. And now, they’re part of BELAY.

"From the beginning, BELAY and Fully Accountable have shared the same mission: to serve leaders with integrity, intelligence, and unwavering excellence," said Sciortino.

"This isn’t a merger of systems. It’s a joining of deeply held values and goals.”

What This Means for Our Clients

With Fully Accountable now part of BELAY, our clients will gain immediate access to expanded financial capabilities — especially those operating in complex, fast-moving sectors like eCommerce and SaaS.

Here’s just a snapshot of what’s now possible:

• Extended CFO services with deep eCommerce and SaaS revenue modeling

• Real-time financial reporting, with SKU- and channel-level insight

• Specialized accounting expertise in eCommerce and subscription models

• Scalable infrastructure for high-volume AR/AP, multi-entity bookkeeping, and compliance

• Optimized margin tracking, including detailed COGS, inventory, and analytics

"We want BELAY to be the first name business owners think of when they hit a financial complexity that’s slowing their growth," said Sciortino.

"This move is about eliminating bottlenecks and elevating possibilities. It’s about bringing Wall Street-level insight to Main Street businesses."

We’re also proud to share that Fully Accountable clients will continue working with the same dedicated professionals they know and trust, now backed by BELAY’s national support infrastructure and commitment to excellence.

"We built Fully Accountable to help high-growth businesses make better financial decisions faster," said Rachel Phillips, CEO of Fully Accountable.

"Partnering with BELAY gives us the ability to do that on a much larger scale. Together, we’re not just keeping books. We’re helping business leaders move with confidence."

The Bigger Picture

This partnership deepens BELAY’s leadership in financial delegation — empowering leaders to offload the complexity of back-office operations so they can focus on growth, vision, and impact.

"Financial clarity is freedom," added Sciortino. "It’s the difference between hustling to survive and leading with purpose.

“With Fully Accountable, we’re delivering that freedom at scale."

We’re thrilled to welcome the Fully Accountable team into the BELAY family — and even more excited about the future we’re building together.

Want to learn more about BELAY’s Financial Solutions? 👉 Explore our services here.