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BELAY Acquires Accountfully to Expand Accounting Services

Written by Marketing | Mar 11, 2025 2:01:30 PM

At BELAY, we’re always looking for ways to provide even better support for our clients—and today, we’re taking a huge step forward. 

We’re thrilled to announce that BELAY has acquired Accountfully, an elite accounting firm specializing in outsourced accounting, bookkeeping, and tax services. With extensive experience in inventory-based businesses across various industries, Accountfully is the perfect addition to our team.

Founded in 2012 in Charleston, South Carolina, Accountfully has built a strong reputation for delivering comprehensive accounting solutions tailored to small and mid-sized businesses. Now, by joining forces, we’re expanding our ability to provide even more financial expertise while maintaining the exceptional service and culture that define BELAY.

 

Expanding Our Accounting Solutions

“At BELAY, we’re driven by our commitment to exceptional service,” said Tricia Sciortino, CEO of BELAY.

“Partnering with Accountfully lets us expand our accounting solutions while staying true to what matters—excellence and culture.”

This acquisition allows us to enhance our outsourced accounting solutions by adding income tax services, inventory systems implementation, and deductions management—giving our clients a broader range of financial support. Accountfully’s success with inventory-based businesses, particularly in the Consumer Packaged Goods (CPG) sector, also brings valuable strategic expertise to our clients.

“We want to be the brand synonymous with high-quality financial and accounting services,” Sciortino added. “With Accountfully, we make that vision a reality.”

 

Delivering Greater Financial Clarity

For years, BELAY has empowered business leaders with expert outsourced accounting and bookkeeping. Now, with Accountfully in our corner, we can meet even more complex financial needs.

“Managing finances can be overwhelming for business owners,” said Krisha Buehler, COO of BELAY.

“This acquisition removes that burden, giving them peace of mind and the tools to make informed financial decisions.”

With this partnership, our clients now have access to Accountfully’s expanded suite of services, including:

  • Outsourced Accounting & Bookkeeping: A fractional accounting department for small businesses.
  • Income Tax Services: Business and individual tax preparation, planning, and advisory services for compliance and strategic financial management.
  • Inventory-Based Business Expertise: Specialized support for inventory-based businesses, particularly in the Consumer Packaged Goods (CPG) sector, including inventory systems implementation & consulting.
  • Finance & Advisory Services: Cash flow planning, budgeting, and forecasting to help businesses make informed financial decisions.

“With these new offerings, we’re not just keeping businesses’ books in order—we’re giving them the tools to grow smarter and stronger,” Sciortino said.

 

A Shared Vision for Growth

"From our first conversations with BELAY, it was clear that our companies shared a common vision: to help businesses thrive through expert financial guidance," said Brad Ebenhoeh, Partner and CEO at Accountfully. 

"By joining forces, we can deliver more comprehensive services to more businesses, ranging from day-to-day bookkeeping to high-level tax strategy and advisory support, including for those inventory-based businesses that need it most."

Meredith Ebenhoeh, Partner and COO of Accountfully, added, "We built Accountfully to be a one-stop shop for small business accounting, offering customizable service offerings that meet clients at every level of growth.” 

“Partnering with BELAY allows us to continue that mission on a larger scale, tapping into additional resources to offer the best possible financial services tailored to clients’ unique needs."

 

Looking Ahead

"BELAY has always been committed to helping business owners delegate the tasks that slow them down so they can focus on what truly matters," added Sciortino.

"By integrating Accountfully’s full suite of services, we’re taking a bold step toward providing holistic financial solutions that empower business owners with the financial clarity and strategic guidance they need to scale with confidence. 

“We’re not here to play small; we’re here to change the game for business owners. This is just the beginning.”