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Assistant Services: Double vs. BELAY

BELAY vs. Double: Side-by-Side Review of Premium Managed Assistants

Outsourcing executive support is no longer a luxury. It’s an operational imperative. 

But not all assistant models are created equal. 

In this post, we compare BELAY and Double assistant services head-to-head on structure, flexibility, scope, scalability, and long-term leverage. 

BELAY vs Double: Side‑by‑Side Comparison

Category

Double

BELAY

Assistant Model

U.S.-based, dedicated assistants, offered on monthly plans with overage billing. 

U.S.-based, dedicated assistants with full account management, continuity planning, and flexible scaling across roles.

Recruiting & Matching

Matches via internal vetting and matching systems.

Multi-stage vetting, personality/style fit, ongoing performance alignment to your leadership and workflow so you’re paired with the right person for your exact needs.

Support Scope

Focuses heavily on executive support: calendar, email, travel, and admin tasks. 

In addition to classic EA tasks, it includes specialty domains like accounting, content, marketing, and social media support under one umbrella.

Scalability

Designed to allow hour-volume scaling, but scope expansion usually means new vendor or separate service.

Built to scale both in hours and function. Add roles or disciplines within BELAY infrastructure without new vendors.

Continuity & Oversight

Provides coverage assurances in higher tiers. 

Comprehensive continuity strategy, quality checks, account oversight, and multi‑role backups baked into the model.

Pricing Approach

Tiered monthly plans, overages charged per hour.

Plans are fully customized based on your requirements. No rigid tiers, no wasted capacity, built to where you need, not where others force you.

Delegation & Process Support

Leverages its proprietary app, templates, and data tools to streamline delegation work. 

Supports delegation not just through tools but through coaching, frameworks, and leadership education to elevate your capacity.

Ideal For

Executives who want flexible hour‑based assistant support.

Leaders who want a growth partner, not just an assistant. Someone who supports expanded domains, and grows with your business.


Where BELAY Stands Out

Beneath Double’s Flexibility, Constraint Lies

Double markets its flexibility — “scale up or down,” “no long-term contract,” tiered plans that cover many executive support functions. 

For many users, that flexibility feels attractive. 

But that model also limits how far Double can stretch: When your needs push beyond calendar andemail management and ask for content, bookkeeping, or cross-team workflows, you’ll often hit a boundary.

BELAY Lets You Transcend Boundaries

BELAY is built to anticipate expansion – not just in hours, but in function

You don’t need to tack on a “marketing assistant” or a “bookkeeper vendor.” As your needs evolve, BELAY supports adding roles internally under your same environment and framework. That reduces friction, training overhead, and vendor sprawl.

Pricing That Fits You, Not the Other Way Around

Double’s tiered assistant plans and overage rates give clarity. 

But that clarity comes at a cost: You either over-provision or risk hitting ceilings mid-month. 

BELAY’s approach is different: Your support is tailored to exactly what you need, no more and no less. You get predictability and alignment to growth, without forced overcommitments.

Delegation as a Leadership Lever

Double includes proprietary technology to accelerate execution and visibility. That’s useful. 

But tools never replace mindset. 

BELAY invests in helping you become a better delegator — coaching, frameworks, content, and structured feedback loops so delegating to an assistant improves your leadership, rather than just offloading tasks or improving your productivity.

When Double Makes Sense

Double can be a smart choice if:

  • You want tiered plans with clearly defined hour limits.
  • Your needs will remain fairly narrow — administrative, executive support, scheduling, and email.
  • You prefer hour-based elasticity rather than having to commit to multiple roles.

If those conditions match your use case, Double executive services may deliver solid value.

Where BELAY Is the Better Fit

BELAY is the stronger option when:

  • You foresee expanding beyond administrative support into content, bookkeeping, marketing, or operations.
  • You want support that evolves with you, not that forces you to re-contract or re-vendor.
  • You're looking for coaching and delegation frameworks — tools + mindset — rather than just task execution.
  • You prefer a partner that treats your assistant arrangement as a strategic system, not just a line item.

Bottom Line: Choose the System That Grows With You

Double is a capable, flexible, hour-based assistant solution for those with defined support needs.

But BELAY outsourced services are built to grow with you,  not just in hours, but in capability, domain, and leverage.

If you want more than task execution — if you want to offload domains, improve leadership, and reduce friction — BELAY is the partner that scales with intention.

Ready to Explore Customized Support with BELAY?

Start a conversation with BELAY

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