We’re excited to officially announce the launch of Rise Up & Lead Well: How Leveraging an Assistant Will Change Your Life & Maximize Your Time, written by our CEO, Tricia Sciortino.
This book has been years in the making.
Not because Tricia set out to write a book, but because after more than 15 years of building BELAY and working closely with thousands of CEOs, founders, and senior leaders, one pattern became impossible to ignore.
Too many high-performing leaders are stretched thin.
Not from a lack of talent.
But from carrying work they were never meant to carry alone.
Rise Up & Lead Well is the result of that reality.
It’s a practical leadership guide for CEOs and senior leaders who want to scale without burning out, reclaim control of their time, and lead with clarity instead of constant urgency. The book reflects what Tricia has lived firsthand… first as an executive assistant, and now as the CEO of one of the nation’s leading remote staffing companies.
This is not a thought experiment.
It’s an operational playbook.
And we’re proud to finally share it.
Across fast-growing companies, one pattern shows up consistently:
Leaders become the bottleneck.
Not because they want control.
Not because they don’t trust their teams.
But because the systems around them were never designed to scale.
They absorb operational noise that limits strategic leadership.
Over time, this leads to:
Rise Up & Lead Well exists to solve this operational leadership problem.
One of the central ideas in the book is that delegation is not about tasks.
Delegation is about:
Tricia Sciortino, CEO of BELAY, draws from more than 15 years of experience building one of the nation’s leading remote staffing companies to show leaders how to delegate in a way that actually works.
The book focuses heavily on the leader–assistant partnership because that relationship sits at the center of daily leadership execution.
The assistant role has evolved.
Today’s executive and virtual assistants are not administrative support in the traditional sense. At their best, they function as operational partners who help leaders:
When leveraged correctly, an assistant does not just save time.
They protect leadership capacity.
Rise Up & Lead Well provides practical frameworks for building this type of high-trust assistant partnership.
The book also addresses the rise of the AI-enabled assistant.
AI is not positioned as a replacement for human leadership or human assistants. Instead, it is framed as a support tool that can responsibly increase capacity when used with intention.
Examples explored in the book include:
The emphasis remains clear:
AI should augment judgment, not replace it.
This book is designed for:
Each chapter includes reflection prompts and practical exercises so readers can apply the concepts immediately.
The future of leadership is not about availability.
It is about clarity.
Leaders who want to scale without burning out need systems that:
Rise Up & Lead Well was written to give leaders a practical roadmap for doing exactly that.
Not in theory.
In real life.