Meet Aimee Montgomery, an AI-Enabled Marketing Assistant
Aimee Montgomery is a trailblazing BELAY Marketing Assistant passionate about helping organizations achieve their marketing goals.
She combines the efficiency of AI with her expertise in marketing psychology and strategy to save time, reduce costs, and increase ROI for her clients.
“I love problem-solving,” says Aimee. “That’s why I love marketing.”
Whether she’s crafting a marketing strategy, optimizing social media performance, or creating targeted lead-generators, Aimee empowers her clients to focus on what matters most — growing their organizations.
However, being known for her innovative approach and results-based focus has meant Aimee’s time is in high demand.
The Challenge: Achieving More in Less Time
As a BELAY professional, Aimee’s number-one goal is to provide exceptional service for each and every client. She realized quickly that AI could help her do just that.
Many of Aimee’s clients struggle with time constraints, inconsistent branding, and limited marketing ROI. Aimee recognized that to meet these challenges head-on, she needed to scale her output while maintaining high-quality, customized deliverables.
“I had to automate a lot of things and do things faster so that I could take on as much work as possible,” Aimee shares. “What used to take days, I can now do in minutes.”
The Solution: Leveraging AI to Scale and Personalize
Aimee uses AI tools like ChatGPT to streamline time-consuming tasks, enhance branding, and uncover actionable insights — all while keeping the focus on her clients’ needs.
“Marketing is both psychology and technology,” Aimee explains. “Maybe someone knows how to technically post on social media, but they aren’t seeing the ROI. That’s the psychology piece. That’s where I come in.”
Here’s how Aimee integrates AI into her process:
- Customized Brand Messaging
Aimee transforms the branding process by training AI to deliver personalized messaging for her clients based on their voice, industry, and target audience.
“One client asked me to redo their entire messaging. So, I gave them my client intake form. I know the products that he wants to focus his brand on. So, I will feed that all into ChatGPT and ask very specific questions… I have about 30 prompts I utilize for brand messaging including brand mission, vision, story, colors, fronts, and design.”
“That kind of branding can cost you anywhere from $30,000 to $60,000. I can do it in five minutes.”
None of this automation would be possible without Aimee’s strategic eye, though.
Because of her marketing expertise, Aimee is then able to revise and edit the messaging to ensure her clients receive the best possible product.
“Not only do I know what to put into AI and educate it with, but then I review what it spits out, and I tweak it based upon my expertise. Because you can ask ChatGPT to do some very, very vague things, and it's going to give you some information, but it might not be the best information. It might not be the right angle for your audience.” - Automating High-Value Content Creation
Aimee has systematized her AI prompts to create high-quality content faster without sacrificing the individuality of her work.
“I learned early on how to write a book with ChatGPT, how to get all your blogs to rank top in Google, how to have it spit out your ideal lead magnets targeted to your ideal clients — and I can do all of that because I train ChatGPT with the psychology that it needs.”
It doesn’t stop there, though. Aimee leverages AI to produce targeted copy for sales, blogs, and websites as well.
“I built a two-page ChatGPT prompt for just writing sales pages… What used to take me four to five days now takes a few minutes. I review it, tweak it, and deliver a polished product that gets results.”
She has even customized her own AI program through Python to deliver high-conversion product pages for her ecommerce clients. - Optimizing Social Media Performance
Aimee also tracks performance data to make informed decisions on behalf of her clients.
“Let’s say a client is trying to get more out of their hashtags. I’ll go in and use a tool to grab all the hashtags, use them, and then I watch.
“I'm watching which hashtags are performing the best and what's giving us the best ROI. Obviously, that's gonna take some time to test, and I’ll get more and more data. Then that will allow me to finally adjust it so that we have the perfect formula.”
“Most of the stuff that’s on social media, if it's not performing, there's a psychological reason. So the data will tell me where they're getting stuck, but then ultimately, the thing that has to change is the psychology.”
“Then clients will say, ‘You've grown my social media by 5,000% in just two weeks. Massive people are engaging with my content. This is amazing. Nobody's ever communicated my brand like you have. I've been working with X, Y, and Z for months and they can't get it, right?’
“People are blown away by the method.”
- Uncovering and Solving Problems
Aimee also leverages AI to dig deeper into client data and identify inefficiencies, such as inaccurate reporting or poor website optimization.
“People can get caught in the customer value journey. Maybe they're going to a landing page that you have up, but they're not opting in. I can see that, and we can make changes.”
“For another client, I discovered their agency hadn’t been honest with them. [The client] had been paying them for seven years for Google Ads, but they never ran a single ad… After I took over and pulled the data, we figured out a way to deliver higher-quality leads at a lower cost.”
The Impact: Better Results, Faster ROI
By combining her marketing expertise with AI precision, Aimee delivers results that save clients time, money, and frustration. Her process has also allowed her to maintain a high level of accuracy and consistency while delivering results faster.
“AI makes sure I don’t miss anything,” Aimee explains. “If I were to do it manually, I might overlook a detail. But with ChatGPT, I’m not going to miss a beat… Then, I can focus on getting clients to the spot where they’ll see ROI faster.”
Additionally, Aimee emphasizes the importance of personal collaboration and education in marketing strategy.
“You can’t just be a brain on a stick,” she shares, “The data will give me the information, but I guide my clients through the customer journey… I'll walk them through the key components they need in place in order to get that ROI.”
The BELAY Difference: Blending Innovation and Expertise
Aimee’s work exemplifies BELAY’s unique approach to virtual support — combining human expertise with innovative tools to help clients climb higher.
BELAY’s emphasis on matching clients with skilled, U.S.-based Marketing Assistants like Aimee ensures every leader receives top-tier support tailored to their specific needs.
Interested in experiencing this type of innovation?
Learn more about how a BELAY Marketing Assistant can support you today.